PeopleLinx Launches v2 of Social Selling App for

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Enhanced AppExchange App Takes the Guesswork out of Digital Engagement

Social Selling Tool for the Enterprise
Sales managers and senior sales leaders can now assign hard numbers to the activity of their teams.

PeopleLinx today announced a major new release of the PeopleLinx for Salesforce app, dramatically expanding the ability of enterprise sales organizations to engage buyers using digital channels.

“PeopleLinx has long been a leader in social selling,” said PeopleLinx CEO Kevin O’Nell. “Today we’re expanding beyond just social. The new app prompts salespeople to take the right actions on the right channels—Twitter, LinkedIn, email, phone—at the right moments in the sales process.”

Sample actions triggered by PeopleLinx’s new app include:

●    Optimize your LinkedIn profile to build credibility
●    Join LinkedIn groups where your buyers gather
●    Connect with active prospects on LinkedIn
●    Ask colleagues for introductions into target accounts
●    Follow the corporate Twitter handles of your corporate accounts
●    Share company-approved articles, white papers, and videos
●    Email prospects who have gone dark
●    Thank new customers for their business.

Salespeople receive notifications in real time, based on such process triggers as new account assignment, new opportunity creation, and opportunity stage advancement.

Customers can tailor PeopleLinx’s best practices to fit their unique Salesforce configurations and sales methodologies, such as Challenger Sale, SPIN Selling, or Selling with Insights.

“PeopleLinx has been great at activating our team on social. Now we’re configuring it to our sales cadence and insights-based content to drive even greater value,” said Jim Brodo, SVP of marketing at Richardson Sales Training and Effectiveness Solutions.

The newly enhanced app also builds on PeopleLinx’s core strength in analytics. A new executive dashboard shows sales leaders the real return on investment (ROI) of buyer engagement activity across digital channels.

“Sales managers and senior sales leaders can now assign hard numbers to the activity of their teams,” said David DiStefano, PeopleLinx’s chief revenue officer. “They can see exactly which deals are being influenced through which channels, and then quantify the results.”

With the new app, sales leaders will be also able to benchmark their teams’ performance against other sales organizations.

“Metrics like the Social Selling Index (SSI) do a great job measuring social selling activity,” DiStefano said. “We’re taking it one step further by tying activity directly to sales results.”

The new release also makes PeopleLinx even easier to use for the quota-carrying salesperson. Salespeople receive real-time email notifications when it’s time to take action. The user-friendly interface, optimized for mobile, enables salespeople to engage buyers with just a couple taps.

“We’ve made it really easy for busy salespeople to become best-in-class, without having to spend a lot of time learning how to use new technologies,” DiStefano said. ”PeopleLinx has taken the guesswork out of engaging buyers on digital.”

About Salesforce AppExchange
Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,600 partner apps and more than 2.8 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

About PeopleLinx
PeopleLinx enables social selling. Founded by early LinkedIn employees, PeopleLinx guides sales professionals to demonstrate expertise, deliver insights, and engage buyers using social networks. Our award-winning technology maps to your sales process, integrates with CRM, and measures results. Customers include Fortune 500 leaders in high-tech, finance, manufacturing, and professional services. To mobilize your team on social, visit

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Michael Idinopulos
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