Nearly four out of five medium B2B organizations struggle because their sales and marketing teams don’t communicate strategy and focus very well together, resulting into finger-pointing and ultimately suffer a tremendous amount of missed opportunities.
Boulder, Colorado (PRWEB) September 30, 2015
Boulder SEO Marketing, a leading search engine optimization and digital marketing agency, announced today that it has teamed up with Moetivations, Inc., a national sales acceleration agency, and rFactr, the ultimate national social selling portal, to co-teach this content-packed symposium entitled “Bridging the Gap Between Marketing and Sales – Mastering Social Selling Skills.” This executive session is scheduled for October 14, 2015 for 1:00pm and includes a networking happy hour post-training; additional information may be obtained by visiting: http://www.boulderseomarketing.com/bridging-the-gap-between-marketing-sales-oct-14-denver
“50% of B2B sales teams keep missing their quarterly quotas, oftentimes because the company’s sales and marketing communications, people and processes are not aligned,” notes Maureen Dieckmann, CEO & Founder of Moetivations, Inc. She adds: “Nearly four out of five medium B2B organizations struggle because their sales and marketing teams don’t communicate strategy and focus very well together, resulting into finger-pointing and ultimately suffer a tremendous amount of missed opportunities.”
The workshop features three distinct courses hosted by nationally recognized sales and marketing thought leaders. Workshop attendees will walk away knowing how to evaluate and improve processes that will boost their company’s lead generation techniques and subsequently, company revenues. Learn impactful activity and processes, including:
- How to improve or kick-start the performance of a website in organic Google searches
- How to take away digital real-estate from competitors on Google
- How to attract more qualified visitors to a website and convert them to leads
- Best practices for outbound marketing and sales alignment
- Mastering social sales strategies; operationalize today’s selling and buying behavior
- How to establish KPI’s and metrics to properly execute on social selling strategy
- Building sales momentum from online communications to outbound conversations
- Creating genuine customer engagement behaviors and creating productive collisions.
Julio Viskovich, a Forbes Top 30 Social Selling Thought Leader and VP of Marketing at rFactr, says, “Countless studies show the importance of social selling for B2B and B2C sales organizations. However, the historical problem of sales and marketing misalignment is forced to rear it’s ugly head.” He concludes, “Corporate messaging has never carried less trust with the consumer than today across all markets and segments. How is this problem being solved? Through strategically executed social selling and employee advocacy programs.”
The event also features international SEO and digital marketing expert Chris Raulf of Boulder SEO Marketing and space is limited.
About Boulder SEO Marketing (http://www.boulderseomarketing.com)
Boulder SEO Marketing, assists businesses worldwide with all of their search engine optimization, search engine marketing, social media and content marketing training and consulting needs. Our team of experts help small and medium sized businesses to be able to plan and execute a scaled and successful online marketing campaign that will improve a company’s visibility in search engine listings, increase web traffic from organic searches and boost sales.