Former Richardson CEO David DiStefano Joins PeopleLinx Executive Team

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Sales luminary adds heavyweight credentials to the social selling tech startup.

Social Selling Tool for the Enterprise

PeopleLinx: Social Selling Made Easy

PeopleLinx is defining the future of sales and sales enablement.

PeopleLinx today announced that David DiStefano has joined its executive team as Chief Revenue Officer (CRO). The move unites one of the most respected leaders in sales training and performance with one of the fastest-growing players in the emerging area of social selling.

“PeopleLinx is defining the future of sales and sales enablement,” said DiStefano of his decision to join the company. “Social networks are transforming the way people buy and sell, and sales teams need help. PeopleLinx stands alone because its technology integrates valuable social activities performed by sales reps into the sales process and documents those activities in CRM systems.”

DiStefano also said PeopleLinx’s customer list factored into his decision. “PeopleLinx is working with the Fortune 100, the Big Four accounting firms, the Am Law 100. They’re getting customer traction you’d expect from a much bigger and older company.”

DiStefano was CEO of Richardson, one of the world’s leading training firms for sales performance, where he worked with senior leaders in sales and sales enablement at hundreds of blue-chip companies. During his 20-year tenure with Richardson, he was instrumental in the firm’s sustained growth and rise to international prominence in the sales performance field.

“David is a widely known and respected thought leader in sales training and sales performance,” said PeopleLinx CEO Kevin O’Nell. “His decision to join PeopleLinx is a watershed event. It highlights the growing importance of social to the sales process, and it further strengthens PeopleLinx’s standing as a leading provider of social selling solutions to large enterprises.”

The DiStefano announcement came two weeks after PeopleLinx achieved another milestone: The launch of its new social selling app in the Salesforce AppExchange.

“The PeopleLinx app really impresses me,” DiStefano said. “By tying into Salesforce, the app tells each rep exactly what to do on LinkedIn and Twitter based on their book of business—what to put on their profile, whom to connect with, what to share. It’s amazing.”

Industry observers praised the move as an indicator of significant growth potential for sales enablement as a technology category.

“At Aragon we’ve been saying for a while that sales enablement is one of the fastest growing software categories and that suggests that firms such as PeopleLinx have a bright future,” said Aragon Research founder and CEO Jim Lundy. “David Distefano is well known with sales leaders around the world. He helps round out a solid management team at PeopleLinx, whose social selling platform is making an impact in the market.”

About PeopleLinx

PeopleLinx makes social selling easy. Founded by early LinkedIn employees, PeopleLinx guides sales professionals to build relationships, attract qualified leads, and drive upsells using online social networks. Our technology maps to your sales process, integrates with CRM, and measures results. A Gartner Cool Vendor, PeopleLinx’s customers include Fortune 500 leaders in financial services, high-tech, and professional services. To embed social in your team’s sales process, visit

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Josh Druck
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