SociallyMined Launches Data Driven Solution To Amplify Advocacy Messages On Social Media

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Advocacy 2.0, a groundbreaking solution by SociallyMined for leveraging social media thought leaders to advance public sector campaigns is coming out of beta after several successful trial campaigns.

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SociallyMined (, the industry leader for producing results-driven digital advocacy campaigns, today announced the launch of Advocacy 2.0. Unique to SociallyMined, Advocacy 2.0 leverages innovative social media analytic tools to identify and activate metric-driven influencers to impact public sector campaigns.

The role of social media has grown from virtually non-existent to game-changing over the past few presidential elections. And due to technological advances, the method in which people consume campaigns is constantly evolving. With over 2.9 billion smartphones in existence and over 80 percent of Americans active on social platforms, utilizing social influencers is instrumental to an effective advocacy campaign.

The new solution was developed in collaboration with HYPR, the world’s leading influencer search and discovery directory, provides real-time analytics for social media Influencers. HYPR’s platform is the only one in the World to offer search and discovery solutions for over 10 million influential individuals, based on in-depth audience demographic data, allowing for influencer searches by name, as well as by data characteristics such as age, location, gender, interests, household income and other highly relevant criteria.

“SociallyMined adds innovative technology solutions into a full-suite traditional advocacy campaign,” says SociallyMined CEO, Matthew Anthes. “My partners, Steve Denis, Steve Zeitchik, and I have seen tremendous results with our solution to date. The collaboration with HYPR allows us to introduce their proprietary social analytic data mining tool to the advocacy/political sectors via a suite of tech that will micro-target a key audience, amplify a message, and create a virtual uprising.”

“HYPR’s search engine and big data expertise combined with SociallyMined’s technology and track record for strong execution introduces a never before seen solution into the space,” added HYPR CEO, Gil Eyal.

Advocacy 2.0 has already proved instrumental in several campaigns, and now that it is coming out of beta, SociallyMined is looking to operate at a larger scale.

Venture funded, SociallyMined has been listed as a top 150 DC area tech company by DCInno. The Company’s mission is to constantly onboard new innovative technologies in an effort to maintain a robust toolkit of solutions to drive results and increase ROI for their clients. SociallyMined leverages big data to engage with key influencers by amplifying a message in an integrated way that is changing the face of advocacy.

About SociallyMined
SociallyMined is a full-service digital advocacy firm dedicated to ensuring that its clients' goals, both short and long-term, are achieved. SociallyMined drives awareness for issues by leveraging innovative outreach technology solutions to micro-target key influencers—creating a virtual uprising to complement traditional outreach efforts.

SociallyMined uses various tools and analytics to deliver content and engage with those an organization wants to influence. SociallyMined drives opinion through data and unique algorithms to effectively micro-target key influencers and decision makers with a specific, niche message. SociallyMined utilizes technology designed for Fortune 500 brands, yet customized for advocacy.

The SociallyMined team has over 100 years of combined experience dealing directly with political candidates, non-profits, brands, individuals and governments. SociallyMined provides a unique blend of public affairs and advocacy outreach into one integrated campaign that changes the way public sector campaigns communicate with their constituent base. SociallyMined ensures a message is being heard by those influencers and decision makers that can affect change and make an impact for issue-advocacy or individual campaigns.

SociallyMined was founded in 2016 by Matthew Anthes, Steve Denis, and Steve Zeitchik; they maintain offices in Washington DC, New York, and Tel Aviv.

For more information on SociallyMined please contact SociallyMined Public Relations via email at info(at) or phone 202-559-8987. You can also visit and follow @SociallyMined on Twitter.

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Matthew Anthes