“D.C. diners have a lot of choices, so social media feedback is key for continually reflecting on what we can be doing even better to earn their business and their loyalty,” said Jennifer Motruk Loy, vice president of marketing for FRG.
Washington, DC (PRWEB) October 15, 2013
newBrandAnalytics (nBA), the social media intelligence expert for the food and beverage, hospitality, and retail industries, has been selected by the restaurant development and management company Farmers Restaurant Group (FRG) to provide social media monitoring and operational intelligence for its three award-winning locations in the D.C. metro area.
The company’s popular restaurants – Founding Farmers D.C., MoCo’s Founding Farmers and Farmers Fishers Bakers – are beloved by guests for their commitment to farm-fresh, seasonal, sustainable menu items and outstanding dining experiences. The flagship Founding Farmers D.C. location, situated just three blocks from the White House, has been the most-booked restaurant on OpenTable for more than 37 consecutive months – proving that tech-savvy diners have already come to rely on the group’s digital and social media presence for reserving tables and interacting with management.
Now utilizing newBrandAnalytics as part of its toolkit, the team at FRG has even more social media power. The comprehensive nBA software suite gathers and analyzes guest reviews for all three locations via sites like OpenTable, TripAdvisor, Facebook, Twitter and more, transforming feedback from thousands of diners into targeted insights that can be used to improve restaurant operations and delight customers.
“D.C. diners have a lot of choices, so social media feedback is key for continually reflecting on what we can be doing even better to earn their business and their loyalty,” said Jennifer Motruk Loy, vice president of marketing for FRG. “Our success or failure comes from within our four walls, by challenging ourselves to continuously improve, and having immediate access to that feedback and information through nBA’s listening tools gives us a clear advantage in that quest.”
Previously, the group struggled to keep pace with the sheer volume of its online and social media feedback, which could take up to a week to collect, review, analyze and assemble for easy consumption by managers and executives. nBA now captures and consolidates that data automatically, delivering daily updates and weekly reports that empower FRG’s management teams to take action on any operational items requiring attention, while allowing the marketing team to focus on corresponding with guests and following through on recovery.
“We’re proud to be working with a company that values its guests as deeply as Farmers Restaurant Group does,” said Kristin Muhlner, CEO of newBrandAnalytics. “Their drive to mine social data is rooted in their commitment to delivering an exceptional experience to every person, every time. With access to the trends and insights in this customer feedback, they can do that faster and more efficiently than ever before.”
“Social media intelligence allows us to understand guest feedback and respond to it in real time, which is tremendously important to us,” said Motruk Loy. “It helps us keep a pulse on what our guests want and need, and it opens a new channel for interacting with them. No other restaurant group in our category listens like we do, or is as dedicated to customer engagement. We know it’s a huge reason people keep coming back to our restaurants.”
About Farmers Restaurant Group/The Farm
Farmers Restaurant Group (FRG/The Farm) is a concept development and restaurant management company established on a platform of farm-inspired American true food and drink in modern, upscale casual, and eco-friendly settings. FRG’s leadership and development team created the internationally recognized, award-winning Founding Farmers restaurant in the heart of Washington, D.C., which opened in 2008 and is the first upscale-casual, full-service LEED Gold restaurant in the country, as well as the most-booked restaurant on OpenTable nationally since June 2011. In November 2011 MoCo’s Founding Farmers opened in Potomac, in the heart of Maryland and in November 2012, sister concept Farmers Fishers Bakers opened in Washington Harbour on The Georgetown Waterfront. The flagship Founding Farmers and Farmers Fishers Bakers restaurants are owned by North Dakota Farmers Union. In August 2014 a new Founding Farmers will open in Tysons Corner, VA. The three restaurants of The Farm serve thousands of guests daily and are consistently recognized for outstanding food and beverage programs by the media and guests alike. The Farm was developed and is managed by Vucurevich Simons Advisory Group (VSAG). More information: FarmersRestaurantGroup.com.
newBrandAnalytics delivers social media intelligence that helps companies win – and keep – market share while improving overall operational performance. newBrandAnalytics’ unique approach extracts targeted, local insights from volumes of unstructured social media data, pinpointing specific ways companies can meet and exceed customer expectations to create lifelong brand evangelists. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt, Hersha, Ruby Tuesday, Darden, Dick’s Sporting Goods, the District of Columbia and many more. To learn more, follow them @nBrandAnalytics.