The high-profile leadership appointment signals an aggressive move into the video game and entertainment markets.
Los Angeles, CA (PRWEB) August 22, 2013
Singley + Mackie today announced that it has appointed Keith Pape as Senior Vice President of Social Engagement, effective immediately. With the appointment of Mr. Pape, a leading digital agency executive, Singley + Mackie has taken an aggressive position in the marketplace as the trend toward boutique digital agencies over larger, more traditional firms continues to grow.
Pape said, "I’m really excited to see what our unique combination of experiences and talents can bring to Singley + Mackie clients."
Most recently, Pape served as VP of Social & Emerging Media at Los Angeles based Ayzenberg Group, leading a team in executing social media campaigns for global brands like Electronic Arts, Yahoo!, Sony Online Entertainment and Microsoft.
"I am thrilled to have Keith on board. I have admired his role in the industry for a long time, and am excited to work with him to bring new services and abilities to our current and future clients," said Matt Singley, CEO of Singley + Mackie, "Keith has an incredible track record of strategic thinking and successful campaign development, and I look forward to sharing his insight with our clients."
Pape will assist with developing new social media strategies and services for Singley + Mackie, as well as managing daily operations of internal social and production teams.
About Singley + Mackie
Singley + Mackie, Inc. is a privately held, full-service digital agency with headquarters in Los Angeles, California and associates around the United States. Singley + Mackie’s unique combination of technology, sociological research, data analysis and social media execution helps connect brands and consumers in creative and unique ways. More information at singleymackie.com.