Dallas, TX (PRWEB) January 20, 2014
Despite the appalling weather in the summer, the packaged water category continued its positive trend during 2012 with volumes increasing to 1,640 m liters. The growth of nearing 3% was driven by consumers returning to the category and by the Olympics and Jubilee summer of celebration, according to leading consumer specialist.
The carbonated segment once again out performed still variants, albeit from a smaller base, as consumers returned to the sector following negative publicity in previous years.
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Complete report on UK Soft Drinks Market is available at http://www.rnrmarketresearch.com/united-kingdom-soft-drinks-review-2013-market-report.html.
Packaged water registered a flat performance in 2012 undermined by the unfavorable weather in the summer months. The German palate has slowly developed towards low and no carbonation with carbonated packaged water performing below the category overall, according to leading consumer specialist. With its comparatively high consumption level, the packaged water market is approaching saturation, with growth generated primarily through replacement.
Low carbonated packaged water holds the majority share with 43%, followed by regular carbonation with 37% and still packaged water 20%. Regular carbonated water lost share to both low carbonated and still packaged water, although the shift to still water was more visible. Consumers are favoring lower carbonation as it offers the same taste while being softer on the palate.
Complete report on Germany Soft Drinks Market is available at http://www.rnrmarketresearch.com/germany-soft-drinks-review-2013-market-report.html.
Packaged water should continue to grow in the years to come should national brands continue to attract new consumers with reduced prices. Nearly 7.5 bn liters of packaged water was consumed in France in 2012, consumption remains 500 m liters behind 2005's consumption peak, which means that the market still has room and potential for growth, according to leading consumer.
The efforts to improve the environmental impact of bottled water and its perceived image in consumer eyes will be vital to sustain the current growth, for consumers will always be tempted to turn to tap water, due to its perceived environmental, cost and availability advantages.
Complete report on France Soft Drinks Market is available at http://www.rnrmarketresearch.com/france-soft-drinks-review-2013-market-report.html.
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