Soft-Tex Unveils REACTEX™ for Furniture Products; Active Chill™ Bedding Collection Powered by REACTEX™ Cooling Technology to Headline Soft-Tex’s Las Vegas Market Line-Up

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REACTEX™ cooling technology now available as an ingredient technology in recliners; new Active Chill™ powered by REACTEX™ bedding lines include luxury pillows, chill pad, and sheets. Other newness includes a new comprehensive DreamSmart basic bedding line-up with new marketing, wellness, and dropship products available from Soft-Tex’s Vendor Direct assortment.

"We look forward to helping furniture manufacturers provide the next level of differentiation in their products through the addition of REACTEX to recliners, sofas, and many other big-ticket furniture items" - Scott Thayer, VP REACTEX Business Development

Soft-Tex International, the makers of state-of-the-art REACTEX™ all-night cooling technology, is pleased to announce the availability of its REACTEX technology as a new component to furniture manufacturers as well as new bedding products highlighted by the launch of the Active Chill™ collection.

REACTEX™ Technology Now Available to Furniture Manufacturers
Soft-Tex is pleased to announce the availability of REACTEX™ state-of-the-art cooling technology as a component of furniture products aligning with the previously announced expansion into furniture retail this year. Upholstered and leather recliners featuring built-in REACTEX technology will be featured in Soft-Tex’s C-1572 showroom for demonstration.

“We look forward to helping furniture manufacturers provide the next level of differentiation in their products through the addition of REACTEX to recliners, sofas, and many other big-ticket furniture items. We invite furniture producers to our showroom to take the REACTEX 8 Second Challenge and experience all the technology has to offer and learn how the application can be easily integrated into their production processes,” said Scott Thayer, Vice President of REACTEX Business Development.

Active Chill™ Collection Launch
Designed specifically for the needs of furniture retailers, Soft-Tex is pleased to launch the Active Chill™ Collection of products powered by REACTEX™. This collection includes luxury pillows, chill pad, and sheets all featuring sustained, pressure-activated cooling from the infusion of REACTEX™ technology.

“We are excited to offer our Active Chill, powered by REACTEX products for Top of Bed exclusively to furniture and specialty bedding retailers. The Active Chill Collection features our revolutionary patent pending REACTEX technology. This collection of products takes the 'cooling' category to the next level by providing, both, a level and duration of cooling that is unsurpassed by any products currently in the market. If you're looking to advance your Top of Bed offering and increase average ticket sales, stop by our showroom at C-1572 to experience this game changing technology for yourself,” said Jennifer Hillman, Soft-Tex’s Director of Training and Development.

New, Refreshed DreamSmart Assortment for Furniture Retailers
DreamSmart is Soft-Tex’s exclusive brand built for furniture retailers not sold online or in other channels. Hallmark products have included numerous innovative, technology-based protector lines all of which are now refreshed and stocked ready to ship including the popular Cool Cotton 2.0, Extreme Cool, and Essentials programs.

Wellness / Beauty Products
Following this theme’s continued success in textiles, the DreamSmart division will showcase a new collection of infused fiber pillows including: Aloe Vera, Vitamin E, Lavender, and Fresh Linen complete with a beautiful 12-pillow PDQ merchandising solution adding a pop of color and interest to any furniture retailer’s basic bedding assortment.

Vendor Direct
Soft-Tex continues to grow its eCommerce and Vendor Direct dropship capability with its assortment of national brands SensorPEDIC, SensorGel, BioPEDIC, SwissLux, and more reaching over 20 million consumers annually. New items for Las Vegas Market include the Adjust-A-Cube pillow, new Luxury Suite brand, Ice Cool sheets, and Back-to-College bedding bundle.

Soft-Tex will be exhibiting in its permanent showroom at the Las Vegas Market Center in showroom C-1572. For appointments, please contact Showroom Manager, Eric Hasper at ehasper(at)soft-tex.com.

About Soft-Tex
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities. http://www.soft-tex.com

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Taylor Jones
@softtexintl
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