CEO of Cloudsway Gives Inside Secrets to the Marketing & Metrics of Selling SaaS (Software As A Service)

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Scott West delves into the inner workings of marketing a SaaS solution by utilizing the KISS and WIIFM approach in his latest guide on Fannit.

SaaS Sales Funnel

SaaS Sales Funnel

SaaS market will hit over 131 billion in 2014 and grow just over 18 percent annually

Scott West of SaaS Company "Cloudsway " has released a new guide on Fannit that aims to help SaaS companies take their online software to market.

One of the biggest growing industries in the U.S. are SaaS services. According to a Gartner research report the SaaS market will hit over 131 billion in 2014 and grow just over 18 percent annually. With growth rates having grown from 200 to 400 percent, these online hosted solutions are quickly becoming one of the most popular investment mediums for venture capitalists. The question is, how can SaaS companies market themselves more effectively? Read more inside SaaS secrets here.

Mr. West says that the million dollar question is, “What’s the quickest, easiest, and fastest growth strategy to accelerate your SaaS subscriber base?” The answer, “Integrate with established platforms: Seek out and develop integrations with other products and platforms.”

Some of the other points for marketing a Software As A Service is to offer a free trial or a freemium option. Mr. West gives a very detailed sales funnel here to help marketers develop their funnel.

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Keith Eneix
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