SoftwareReviews Emotional Footprint Awards names 2019 Social Media Management (SMM) Emotional Footprint Champions

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SoftwareReviews names Khoros, MavSocial, eClincher, The Act-On Platform and Zoho Social as the Social Media Management Emotional Footprint Champions in the category, according to their users.

SoftwareReviews, a division of world-class IT research and advisory firm Info-Tech Research Group Inc., has published its 2019 Social Media Management (SMM) Emotional Footprint Awards, naming five gold medalists in the space:

  • Khoros
  • MavSocial
  • eClincher
  • The Act-On Platform
  • Zoho Social

Social media has become an integral part of daily life over the past decade. As a result, influence across social media platforms has become a crucial element of business models. A strong presence across an array of platforms can help increase positive visibility for brands, allowing them to reach new audiences and engage their existing customers.

According to Ben Dickie, Senior Manager, IT Research at Info-Tech Research Group. “Social media has rapidly become a ubiquitous channel for customer interaction. Organizations are using social media for use cases from targeted advertising, to sales prospecting, to proactive customer service. However, the growing footprint of social media initiatives – and the constant proliferation of new social networks – has created significant complexity in effectively capturing the value of social. Organizations that are serious about social manage this complexity by leveraging dedicated social media management platforms. These platforms provide comprehensive capabilities for managing multiple social media networks, creating engagement and response workflows, and providing robust social analytics. Selecting a best-fit SMMP allows for standardized, enterprise-wide capabilities for managing all aspects of social media.”

The indicators separating the Emotional Footprint Champions from others in the category are the exceptional scores in service experience, conflict resolution, negotiation and contract, strategy innovation, and product impact. You can see all vendors on the Emotional Footprint diamond at https://www.softwarereviews.com/awards

About the Emotional Footprint Awards and Software Reports

The SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Our scoring methodology aggregates these ratings across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product. Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

About SoftwareReviews

SoftwareReviews is a division of Info-Tech Research Group Inc., a world-class IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, SoftwareReviews’ methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software. Visit softwarereviews.com to see where vendors appear on data quadrants, emotional footprint diamonds, and to access reports.

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Daria Dubajic
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