Sony Unveils Three New E-Mount Lenses—Now Available for Pre-Order at B&H Photo Video

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Sony introduces three new cutting edge E-mount lenses. The Vario-Tessar T* E 16-70mm f/4 ZA OSS lens, E PZ 18-105mm f/4 G OSS lens and the E 50mm f/1.8 OSS lens in black.

Sony Vario-Tessar T* E 16-70mm f/4 ZA OSS Lens

Sony Vario-Tessar T* E 16-70mm f/4 ZA OSS Lens

Sony introduces three new cutting edge E-mount lenses. The Vario-Tessar T* E 16-70mm f/4 ZA OSS lens, E PZ 18-105mm f/4 G OSS lens and the E 50mm f/1.8 OSS lens in black.

Sony announces three new E-mount lenses. The first is the Vario-Tessar T* E 16-70mm f/4 ZA OSS lens http://www.bhphotovideo.com/c/product/1001009-REG/sony_sel1670z_16_70mm_f_4_za_lens.html , which is a high performance Carl Zeiss mid-range zoom lens. Its 35mm-equivalent focal length is 24-105mm for a very versatile wide-angle to telephoto capability. This versatility, combined with its metal exterior and particularly compact form, make it an ideal lens for everyday shooting with a compact NEX camera. Its constant f/4 maximum aperture allows for consistency when establishing exposure, and, at the telephoto end, offers effective low-light imaging.

Optical Image Stabilization further enables blur-free capture when shooting in dim light or at the telephoto end of the zoom. Advanced aspherical lens elements contribute to its compact design but also reduce chromatic aberrations, and Zeiss T* anti-reflective lens coating minimizes flare and ghosting and contributes to natural color reproduction as well as superb definition and clarity.

The E PZ 18-105mm f/4 G OSS lens is the first Sony G lens made for their E-mount. http://www.bhphotovideo.com/c/product/1001011-REG/sony_selp18105g_18_105mm_f_4_g_lens.html
The G lens series brings with it a tradition of quality that in the case of this 18-105mm includes two ED glass elements and three aspherical elements for reduced distortion and aberrations and high resolution and contrast throughout the zoom range. A circular aperture design enables pleasing out of focus areas within the frame.

With a 35mm-equivalent focal length range of 27-158mm, this lens covers a wide range of shooting situations from wide-angle to telephoto, and its constant f/4 maximum aperture enables consistency when setting exposure. Optical Image Stabilization is integrated into the lens for control of blur when shooting in low light or other challenging situations and a floating axis lens construction minimizes autofocus noise for smooth and quiet zoom and focus action. The front end of the lens does not extend when focusing or zooming, which enables easier handling and the accurate use of polarizing filters. Zoom speed is also controlled by a zoom lever on the side of the lens as well as by the manual zoom ring. The lever lets one maintain a stable grip on the lens and zoom in quickly or slowly to reduce jumpy zoom when shooting videos.

The E 50mm f/1.8 OSS lens is introduced as a new color for an existing lens. http://www.bhphotovideo.com/c/product/1001008-REG/sony_sel50f18_b_50mm_f_1_8_lens_black.html
This model has a black finish but the same specs as its silver stablemate. Its 35mm-equivalent focal length is 75mm, ideal for portraiture but certainly capable of shooting in varied situations, especially with its fast maximum aperture of f/1.8. This bright aperture is very effective in low light and able to create a shallow depth of field, which is, again, ideal for portraiture but also for still life and numerous other applications. Optical Image Stabilization increases its ability to be blur-free when shooting in low light and its stepping motor means that autofocus operation is smooth and quiet. It also provides Direct Manual Focus for precise manual focus even in AF mode.

B&H Photo Video, a qualified Sony Authorized reseller with the most up to date Sony product information, product pricing and individual promotional offers. B&H Photo is currently accepting pre-orders on the new Sony E-mount lenses.

http://www.bhphotovideo.com/indepth/photography/hands-reviews/unveiled-sony-announces-two-new-cameras-and-two-lenses

Read and learn more all about the new Sony E-mount lenses at BH InDepth http://www.bhphotovideo.com/indepth/

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Henry Posner
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