Top South Florida Marketing Group Brings ‘The Newsletter Guru” Jim Palmer as the Keynote Speaker at Its Upcoming Chapter Event

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‘Publishing’ is the topic of the next event held by top South Florida marketing group Renegade South Florida Entrepreneurs; renowned expert to reveal how to implement and capitalize on the power of newsletters.

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The most successful businesses look at products as only one dimension of many others. They spend a lot of time building other assets, and have quietly become publishing power houses.

Leading South Florida marketing group, Renegade South Florida Entrepreneurs (RSFE), announced the subject of its upcoming Chapter event, which will revolve around the idea of ‘publishing’. In partnership with the Miami Chapter of Glazer-Kennedy Insider’s Circle (GKIC), the top direct response marketing group in the world, Chapter Director Andrew Cass declared the topic has become one of the most crucial elements observed in today’s highest achieving business models. He revealed RSFE is bringing Jim Palmer, national marketing expert known as ‘The Newsletter Guru’, to speak at the July 25 event in Hollywood, FL, from 3-6:15 p.m.

“The most successful businesses look at products as only one dimension of many others. They spend a lot of time building other assets, and have quietly become publishing power houses,” said Cass. He then explained Palmer is expected to not only highlight the importance of the subject in every business today, but also to show members and attending guests simple steps to easily implement that publishing component, fast.

An opinion survey conducted by the market-research firm Crowd Science, showed print and email newsletters as of much higher efficiency and perceived value by the consumer than Facebook and Twitter. Survey respondents named physical and email newsletters as their correspondingly second and third favorite means of discovering what a merchant has to offer.

Cass offered that, despite those convincing study results, according to his own observations, about 95% of current businesses are one-dimensional, ignoring those opportunities, and focusing solely on the product or service currently offered. He also revealed that assets such as publishing, coaching, and events must be added to the equation, if businesses are serious about growing exponentially. He warns, “If your business begins and ends with your product or service, you are on dangerously weak grounds.”

Attendees of the July 2013 RSFE event will have the opportunity to listen to real experiences and results achieved by an advisory board, formed by 10 successful member-entrepreneurs, selected by Andrew Cass. “We will prove, with live examples, that the power of publishing, through newsletters, books, e-books, mobile magazines, etc., can catapult any business’s performance,” he added, also announcing that RSFE just launched their own print newsletter, ‘Renegade South Florida Entrepreneurs Monthly’, recently mailed out to members, on July 2nd.

The following is a video of Andrew Cass introducing the July event, and also divulging the release of the second edition of The Ultimate Success Secret: South Florida Edition, in which he is co-author with marketing guru Dan Kennedy and 10 other Chapter members:

First time guests are encouraged to register, free of charge, and asked to arrive at 2:00 p.m. for a personalized orientation, when they can receive up to $1,000 in free gifts from the no. 1 direct response marketing group in the U.S. [GKIC]. More information about RSFE can also be found at

About Renegade South Florida Entrepreneurs / GKIC Miami Chapter

RSFE is in partnership with GKIC, the world's leading direct response marketing organization, and also with InfusionSoft, the top all-in-one sales and marketing software built for small businesses.

The RSFE events are where South Florida’s brightest entrepreneurs gather to discuss ideas and help each other achieve breakthroughs in their businesses.

Host and Chapter Director Andrew J. Cass is co-author with marketing guru Dan Kennedy in The Ultimate Success Secret: South Florida Edition.

Andrew is also a Direct Sales and Marketing Strategist, 'Dan Kennedy Certified' Business Advisor, speaker, and owns his own Mobile Marketing business. Additional information is available at

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