Naples, FL Hotel Breaks New Ground with Demand Management from Southwind Hotels and Resorts

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Visitors to the Paradise Coast Hotel and Suites of Naples, Florida are experiencing the results of a new approach to revenue management under the leadership of Southwind Hotels and Resorts, a Tampa Bay hospitality management firm with special expertise in the management of independent and boutique hotels.

Florida hotel management consultant

Gilles Arditi, President of Southwind Hotels and Resorts

Along with new management, property renovations and rebranding, the all-new Paradise Coast Hotel and Suites is also benefiting from a comprehensive approach to revenue management, thanks to the people at Southwind Hotels and Resorts. The hotel, located at 1785 5th Avenue South, reopened under new ownership in May of 2013.

Southwind specializes in quick turnarounds and long-term hospitality management solutions for both branded and unbranded independent and boutique hotels. Through dedicated "demand management" practices, the Southwind team is engaging with on-site staff at Paradise Coast and third party distribution channels to streamline efforts and maximize ROIs.

Based in Tampa Bay, Southwind's team works on the ground, directly with hotel department heads and distribution channels to streamline hotel marketing and sales efforts. The Southwind team works with owners and managers to problem solve solutions while building on positives such as property placement, staff depth and creativity. The goal is a flexible business plan that grows with trends in the business, anticipating needed changes and making wise choices along the way.

For those properties seeking comprehensive hotel management companies in Florida, Southwind goes far beyond managing demand. High performing full-service solutions include on-property management, food and beverage services, hotel website design and hotel booking engines plus meeting staffing meets such as recruitment, hiring, and research-based customer service training.

Southwind has also implemented its bold array of hotel revenue management services at the Westwinds Waterfront Resort in Treasure Island, Florida and the High Point Plaza Hotel and Conference Center (North Carolina). All three locations join a strong portfolio of boutique properties, including the new Coconut Cove All Suite Resort and the Quality Beach Resort, both of Clearwater, Florida.

Southwind is under the leadership of President Gilles Arditi, a Certified Hotel Administrator with over twenty years of service in hospitality management. Arditi brings a comprehensive and impressive track record in property repositioning and take over; budgeting, hotel sales and marketing planning and implementation; business planning and implementation; managerial staff development, and new property management.

Arditi finesses the delicate and crucial realm of negotiations as well as completing successful improvements on properties large and small. He and his team also provide specialized management services to troubled properties, including those in need of Florida hotel receivership services. Areas of expertise include property take-overs and acquisitions, budgeting, renovations and re-openings; taxes, regulations, and ordinances – in addition to hands-on hotel management and negotiations.

Before signing on for Southwind's services, hoteliers are encouraged to contact the team for a no-cost demand management evaluation. This analysis includes an examination of rate parity across channels, an assessment of allocation practices, and a review of the property's online presence.

The value of the customized analysis, using cutting-edge technology to examine an organization’s strengths and vulnerabilities in a highly competitive environment is clear. At a minimum, this report "gives hoteliers a better understanding of demand management and its impact on their bottom line," says Arditi.

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Dawn Thomas
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