Spafinder Wellness, Inc.® Names Claudia Rimerman Senior Vice President, Corporate and Group Wellness

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In the newly created position, Rimerman will lead company’s Corporate Wellness 365™ division.

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Research shows that a healthy employee base leads to greater productivity and profitability. Spafinder is a dynamic, innovative firm whose products inspire people to pursue a path of healthy living.

Spafinder Wellness, Inc.® today announced Claudia Kraut Rimerman has been appointed senior vice president, corporate and group wellness, of the world’s leading spa and wellness digital media and marketing company. In the newly created position, Rimerman will lead the company’s Corporate Wellness 365™ division and develop incentive products and partnerships that support employee wellness programs.

“I believe Spafinder offers the best incentive in the marketplace for helping companies motivate employees to live a healthier lifestyle—and feel good about themselves. Unlike rewards or incentives that can potentially be used for activities that have a negative impact on health, our offering is completely aligned with what companies are trying to accomplish with their wellness programs,” said Spafinder CEO and Chairman Pete Ellis.

“Claudia’s exceptional background in the industry makes her the perfect choice to connect businesses with our global network of over 20,000 wellness locations.”

Prior to her new appointment, Rimerman was principal of Merritt Advisors LLC, a boutique advisory practice focused on the wellness, healthcare and benefits space; she was responsible for setting the firm’s direction, acquiring and managing clients and overseeing all advisory projects. She has 25 years’ experience launching new healthcare and insurance businesses, introducing entrepreneurial programs in established firms, managing client relationships and expanding product and distribution lines to grow successful ventures. Rimerman previously held management roles in AIG’s Accident & Health division and its marketing organization and also held positions at UnitedHealth Group, Humana Inc. and Corporate Health Systems.

“Providing the correct incentives in the context of an employee wellness program is vital,” said Rimerman. “Research shows that a healthy employee base leads to greater productivity and profitability. Spafinder is a dynamic, innovative firm whose products inspire people to pursue a path of healthy living. Our incentives are unique tools to involve employees in wellness objectives that benefit the individual and the bottom line. I am absolutely committed to a healthy lifestyle, and I am excited about the change we are about to make in the marketplace.”

Rimerman holds a Masters of Business Administration in HealthCare Administration from Nova Southeastern University and a Bachelor’s Degree in History from Columbia College of Columbia University. She graduated from Phillips Academy, Andover.

She sits on the board of the Gendler Grapevine for the Environment and Jewish Student Connection. Additionally, she founded the Alliance for Research of Eosinophilic Diseases at Children’s Hospital of Philadelphia and is a member of Women Business Leaders in Health Care. In her spare time, she performs in community theater, sings in a classic rock cover band and enjoys kayaking, skiing, rock climbing and obstacle races.

Spafinder Wellness, Inc.® is the world’s largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With over 25 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365™ brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 20,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. Learn more at, and

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Betsy Isroelit
Spafinder Wellness 365
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