Dallas, Texas (PRWEB) January 04, 2014
The report covers the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
The complete report is available at http://www.marketreportsonline.com/299223.html.
"Consumer Attitudes and Online Retail Development in Spain, 2013" is the result of Conlumino's extensive market research covering the online retail industry in Spain. It provides the magnitude, growth, share, and dynamics of the online retail market in Spain. It is an essential tool for companies active across Spain's online retail value chain and for new companies considering entry into Spain's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Spain's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
The online channel has been growing in the country, with an increase in internet penetration and an improved broadband infrastructure.
Key Features and Benefits
Understand the consumer behaviour and online trends in Spain. Understand which products will be the major winners and losers in the coming years. Learn from best practice approaches outlined in the case studies of leading online retailers. Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment. Assess the impact of economic recession and recovery on market growth.
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Key Market Issues
The economic difficulty has also lead to an alarming rise in the rate of unemployment, which now stands at around 26.0%, the highest level recorded.
A weakening economy and rising unemployment have led to a decrease in the average household disposable income, which fell by 8% in 2012 over the previous year.
- Online fashion retail grows on the back of consumer frugality.
- Shopping through mobile devices has been gaining widespread popularity in Spain with more and more consumers opting to shop through their smartphones.
Major Points from Table of contents (http://www.marketreportsonline.com/299223-toc.html) are listed below:
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviour
3.1 Overview of Spain's Online Shopping Environment
3.2 Consumer Attitudes and Behaviour
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.2 Channel Dynamics
4.3 Category Dynamics
5 Case Studies: Leading Online Retailers in Spain
5.1 Retailer 1: Zara
5.2 Retailer 2: El Corte Inglés
6.2 Summary Methodology
6.3 About Conlumino
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