When servers are making sure to ask the right questions more frequently, the check size will naturally grow, which translates to more revenue for the restaurant.
SCOTTSDALE, Ariz. (PRWEB) March 29, 2016
Spark Analytics, a leading provider of cloud-based predictive and prescriptive analytic solutions for the retail and food service industries, has announced the launch of its sales accelerator module designed to work with Spark’s existing predictive and prescriptive analytic technology to increase menu item sales in restaurants.
The sales accelerator specializes in tracking and measuring selling patterns, and coaching servers on how to best maximize the value of each customer visit. By calculating the upselling and cross-servicing performance of each server, the sales accelerator module helps operators identify those servers who could benefit from coaching to improve their strategies for selling products to restaurant guests.
While upselling and cross servicing are easy ways for restaurants to improve their daily revenues, many food servers lack the information to successfully execute the strategy. Restaurant owners and managers may not be able to manually monitor server performance easily or consistently; the Spark Analytics sales accelerator module does it for them, using technological innovation to streamline the process. The results include enhanced sales, productivity and efficiency, simplified server training and a measurable increase in revenue.
“Our sales accelerator module allows us to look at each individual server’s performance and see who is not really upselling and may need coaching to improve,” says Spark Analytics President Ken Claflin. “They should be asking the guest if they would like a specific product, such as a glass of wine or an appetizer, and each time a guest says “yes” there will be a hit rate to measure upsale successes.
“When servers are making sure to ask the right questions more frequently, the check size will naturally grow, which translates to more revenue for the restaurant,” he says.
The objective is also to protect relationships with the restaurant’s guests, who are more likely to be frequent diners when they feel their needs are being met by their server.
Used in tandem with the Spark Analytics prescriptive and analytic platform, the Sales Accelerator addresses common and persistent problems for restaurant teams today.
For more information, visit the Spark Analytics website, email sales(at)sparkanalytics(dot)com, or call 1-800-477-8729.
About Spark Analytics:
Founded in 1989, Spark Analytics provides cloud-based analytics for more than 12,000 retail, restaurant and hospitality businesses worldwide. Spark Analytics’ industry-leading analytical tools help owners and managers gain visibility into their operations and help improve employee behavior by delivering recommendations to the field. Users improve their operations and increase margins quickly and efficiently with one easy-to-use dashboard.
Spark Analytics specializes in operations solutions, inventory solutions, marketing solutions, analytic solutions, proactive loss prevention solutions, video and POS integration solutions, and upsell solutions.