Special Offers to Celebrate the 20th Anniversary of Tourism Bureau Los Angeles Office and the U.S. - Taiwan Travel Year

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A series of promotions and special activities will be held to further encourage U.S. travelers to visit Taiwan.

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Special Offers to Celebrate the 20th Anniversary of Tourism Bureau Los Angeles Office and the U.S. - Taiwan Travel Year

The Taiwan Tourism Bureau is devoted to promoting Taiwan tourism to the world while pursuing the goals of globalization, digitalization, localization and sustainability. In November of 1999, the Chicago office was relocated to Los Angeles where the population and household average income were higher to strategically penetrate to and develop the Southern California tourism market. After two decades of effort, the number of American travelers to Taiwan has seen an 82.53% increase, from 317,801 in 1999 to 580,072 in 2018. With the implementation of “Project Vanguard for Excellence in Tourism” and the “Tourism 2020 Sustainable Tourism Development Strategy”, the number of US visitors to Taiwan has shown a rapid growth of 40.99% from 2012 to 2018.

2019 marks the “Year of Taiwan Small Town Ramble” and the “U.S.-Taiwan Travel Year” which celebrates 40 years of friendship and partnership between the United States and Taiwan since the signing of the Taiwan Relations Act. “Human rights protection is the core value of Taiwan’s freedom and democracy. The passing of same sex marriage this year further highlights Taiwan’s respect for basic human rights. This brings Taiwan in alignment with the core values of California, the world’s fifth largest economy with a population of nearly 40 million,” says Abraham Chu, Director General of the Taipei Economic and Cultural Office in Los Angeles.

Thank-you cards with the Chinese calligraphy message of “Visit Taiwan. Feel the Hospitality” by Yung-Hui Chou, Director General of the Tourism Bureau along with the premium Taiwanese tea gift sets from our cross-industry ally Ten Ren’s Tea were shared to our long-term partners who have been promoting Taiwan tourism. Social media influencer Owin Pierson was also invited to the event to share his latest experience in Taiwan.

“The State of California has the most flights to Asia, with a total of 66 weekly direct flights to Taiwan operated by Taiwan’s China Airlines and EVA Air, flying out directly from Los Angeles (31), San Francisco (28), and Ontario (7) respectively. We continuously work on ‘deepening existing markets and diversifying the sources of visitors’. In the next 6 months, we will collaborate with travel agencies and airlines to provide limited-time offers targeting younger baby boomers, Gen X, millennials, and Gen Z. This segment marketing strategy is going to take Taiwan tourism to new heights,” says Brad Shih, Director of Taiwan Tourism Bureau’s Los Angeles office.

Among our cross-industry allies are well-known gourmet, and chain restaurants such as Boiling Point, Meet Fresh, Ten Ren’s Tea, Pine & Crane, Joy, and others. They have all joined us in this event of celebration and within the next 6 months, they will invite Taiwan’s Oh!Bear mascot to pop up at various flash mob events at their restaurants to promote Taiwanese cuisine and offer travel sweepstakes to southern Californians.

Please follow our Tour Taiwan Facebook fan page (https://www.facebook.com/TourTaiwan) and the TripAdvisor Taiwan page (https://www.tripadvisor.com/Profile/TourTaiwan) for offers and great deals on Taiwan tourism!

= = = = = = = = Video Links = = = = = = = =
The Latest BuzzFeed Hit Series “Worth It” on Taiwanese Cuisine (total of 3 episodes):
Episode 1:https://youtu.be/w3XS900kg1U
Episode 2:https://youtu.be/xscOXwsaGLQ
Episode 3:https://youtu.be/JCHttVEG_Lk

The Latest Promotional Video on Taiwan Transit Tourism (Taipei City and Sanxia Yingge Town):https://drive.google.com/open?id=1Dp7rc-XbOgcz5BE5w5nqAq_nK2SCXb4E

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