EventPermits Assists Hostess with Twinkies Relaunch Campaign
New York, New York (PRWEB) July 26, 2013 -- EventPermits, a leader in special event permitting, recently assisted Hostess in the iconic American snack company’s Twinkies relaunching campaign, “The Sweetest Comeback in the History of Ever.” This major branding campaign has toured several cities, including Penn station in New York City and Tribune Plaza in Chicago; it is also set to go to Los Angeles at the end of July. This branding campaign has been so successful that Hostess and EventPermits have decided to extend the tour to include several more dates and locations.
The Twinkies relaunching campaign features a food truck distributing Twinkies samples, t-shirt giveaways and an appearance by the Twinkie mascot, Twinkie the Kid. EventPermits assisted Hostess, through their PR agency MarketingWerks, with this branding event by securing the activity permit for the 22-foot step van, securing the health permit needed to distribute samples, coordinating brand ambassadors and coordinating security for the event.
“This has so far been a very successful and exciting event, and we look forward to continuing our work with MarketingWerks and Hostess,” said Event Manager Stella Fitzpatrick. “There is already a lot of buzz surrounding the relaunch of the Hostess brand, and we are pleased to be involved.”
This relaunching campaign marks a new era for Hostess, which filed for bankruptcy in 2012. In March, 2013, the company announced that Twinkies would be returning to stores this summer with an improved product. The new product contains fewer calories than the original, and also has a longer shelf life.
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team, exclusively with, and on behalf of their advertising, public relations and event marketing agency clients, in order to secure prime locations and the necessary permits for successful special events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Chicago, Los Angeles, New Orleans, San Francisco and Toronto. To obtain a quote, visit http://www.eventpermits.com or contact Stella Fitzpatrick by telephone at (201) 223-1602.
Stella Fitzpatrick, EventPermits, http://www.eventpermits.com, 201-223-1602, [email protected]
Share this article