The event coupled '60s style with modern technology and social media which helped promote the upcoming film on the street and on the internet.
New York City, NY (PRWEB) November 22, 2013
EventPermits, a special event permit agency, secured all necessary permits for agency Pop2Life Creative to coordinate a successful promotional event for client National Geographic. The event took place on November 5 and November 7, 2013 in New York City.1960s-era-styled newsstands and brand ambassadors dressed in era costumes announced John F. Kennedy’s assassination to passers-by to promote the National Geographic Channel’s TV movie, “Killing Kennedy,” starring Rob Lowe, Ginnifer Goodwin and Will Rothhaar.
The newsstand, decorated in ‘60s style provided a patriot feel with a blue background, red text and white accents and included promotional posters for the movie. The brand ambassadors, often appearing distraught over the news of Kennedy’s passing, handed out news clippings announcing the president’s assassination. The events were coupled with a custom hashtag, #KillingKennedy, which trended on Twitter worldwide during the film’s premiere on Sunday, November 10.
The events took place in the Penn Station/Madison Square Garden area of Manhattan on the southwest corner of 33rd Street and 7th Avenue and also at Columbus Circle on the north side between Broadway and Central Park West.
EventPermits handled logistics, event coordination, secured location fees as well as all necessary permits including an activity permit, generator permits, and a sound permit. In addition, EventPermits coordinated security; one security guard was present at each location and was provided by Marty Barnes Security.
"We were happy to partner with Pop2Life to create a very specialized and successful promotional event," said Event Goddess Stella Fitzgerald, special events coordinator at EventPermits. "The event coupled '60s style with modern technology and social media which helped promote the upcoming film on the street and on the internet."
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team, exclusively with, and on behalf of their advertising, public relations and event marketing agency clients, in order to secure prime locations and the necessary permits for successful special events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Chicago, Los Angeles, New Orleans, San Francisco and Toronto. To obtain a quote, visit http://www.eventpermits.com or contact Stella Fitzpatrick by telephone at (201) 223-1602.