Now that we’ve gained a foothold in the market, we want to stay true to our orthopedic roots while appealing to a younger and more fashion-forward generation.
WACO, Texas (PRWEB) January 14, 2015
Healthy feet never looked so good.
Spenco, a company known primarily for its advanced insoles, will introduce an expanded line of trendsetting, supportive footwear in spring 2015.
New in ’15, Spenco’s spring line of shoes and sandals will offer an unprecedented variety of styles, particularly for women. The “Crackle” and “Nightlight” athletic slides capture the bright, rich color trend popular in footwear. Other sandal styles offer metallic embellishments, reptilian textures, Roman-inspired straps, or feminine, floral patterns. Also, for the first time, two new wedge silhouettes will have a slight heel lift, supporting a dressier look.
The men’s line will also reflect an infusion of color, with popular styles sporting colors like olive and navy blue.
“Research shows foot support can reduce pain, improve posture and prevent injuries,” said Jeff Antonioli, Spenco’s vice president of sales and marketing. “Anyone on their feet can benefit from our foot bed contour, which provides a shape that promotes foot alignment and offers motion control and cushioning.”
Most shoe manufacturers build the shoe first and then insert a flat insole. Spenco® footwear with Total Support® technology builds the shoe around an orthotic insole. It offers features such as deep heel cupping to cradle the heel and align the foot, and an orthotic-grade arch.
“There’s no reason that comfort has to be plain or ugly,” Antonioli said. “Now that we’ve gained a foothold in the market, we want to stay true to our orthopedic roots while appealing to a younger and more fashion-forward generation.”
The shoes retail for $49.99 - $99.99 and will be available at running stores and on the Spenco website.
Spenco Medical Corporation
Spenco, a leading producer of high quality insoles and foot care products, helps people everywhere achieve its motto of Love Your FeetTM. Based in Waco, Texas, Spenco provides the most advanced sports medicine and first aid products available, as well as a line of premium shoes for men and women. Founded in 1967 by renowned foot care specialist Dr. Wayman Spence, Spenco earns consumer trust in its products by focusing on superior customer service to distinguish itself in the outdoor, sports, foot care and medical markets. Learn more about Spenco products by visiting spenco.com or calling 1-800-877-3626.