Author Jim May releases ‘Spinmeisters’

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New book reveals compendium of real-life examples honoring beauty of language manipulation

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LADERA RANCH, Calif. – Author Jim May has maintained in the past that he is a fiction writer, but he blurred that line when he ventured into poignant commentaries. In his new publication, “Spinmeisters” (published by Xlibris), he uncovers a collection of his admiration for people with ability to construct a message to manage its influence of others (i.e. politicians, crisis management consultants, advertising consultants, etc.) and includes many commentaries which he believes can make a sociological difference.

Regardless of the genre or subject matter, May uses the same logic and storytelling abilities to lead the horse to water. In this book, he tours readers through the beauty of language manipulation and conditioning of narrative for the purpose of influencing others. He will entertain them while demonstrating the intellectual skills of so-called spin doctors in all walks of life, including both those who are purely soliciting with an honest but biased intention and also those who are unabashedly scheming to achieve their results.

Marion Miskell, author and editor, sums up the book perfectly:
“Jim May’s “Spinmeisters” expresses the grand old art of spinning the truth. Drawing upon some serious and many humorous and outrageous examples of spin in our time, he becomes our guide in recognizing and protecting us from the wily works of Spinmeisters. Moving beyond truth-checking, Jim shares from his own positive examples of creating win-win negotiations, and even being healed by the power of language.”

A detailed and instructional manual, “Spinmeisters” sets a new awareness of the ever-present language conditioning found in people’s daily lives. This will help readers develop an ability to spot the real meaning of propaganda-like messages and an appreciation for the art of language conditioning.                                                        

By Jim May
Hardcover | 6x9in | 356 pages | ISBN 9781503558151
Softcover | 6x9in | 356 pages | ISBN 9781503558168
E-Book | 356 pages | ISBN 9781503558175
Available at Amazon and Barnes & Noble

About the Author
Jim May’s business career began as an industrial engineer with any executive manufacturing, sales and marketing positions. He started a portfolio of personally owned and operated businesses consisting of a marketing consulting firm and an electronic component company, both of which ran currently for 20 years before retiring. He moved from Pennsylvania to California in 2007. He is involved in philanthropic interests, chartering his sailboat and teaching sailing, marine navigation and team-building. His hobbies include oil painting and writing. May is also the author of two other books, “Hypothesis” in 2010 and “Israelity” in 2011. Interested parties may reach him through this address:

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.

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