We selected the phrase `culinary alchemy’ to describe our vision, because so many of the preservation techniques we highlight on the show are almost magical in the ways that they enhance existing flavors, or bring out exciting new ones.
Sonoma County, CA (PRWEB) August 05, 2015
Bubbies of San Francisco announced today that it has launched a new web TV series entitled “Spoiled to Perfection,” which takes viewers on a tour through California’s one-of-a-kind Sonoma County on an adventure to unlock the magic behind pickling, fermentation, and the art of culinary alchemy.
The series’ first episode, which is available now on the Spoiled to Perfection website and the series’ YouTube channel, was hosted by Garrett Martin, associate winemaker at Joel Gott, researched by cookbook and food programming producer Amy Vogler, and depicted by the series’ Director of Photography Alan Campbell, who is a widely respected Santa Rosa-based food photographer.
Episode one also featured a guest appearance by Jennifer Harris, organizer of the annual Farm to Fermentation Festival, and one of the world-class fermentation experts that make Sonoma County the ideal backdrop for the unique series.
“When you mention fermentation, the first thing that leaps to mind is proliferation of winemakers, craft brewers, cider makers and distillers of spirits, ports, and aperitifs,” commented Harris. “But when you peel the onion a little more you find that Sonoma County teems with entrepreneurs, restaurants, chefs and countless cooks exploring the mysteries of pickled, fermented, spiced, aged and dried foods. I call Sonoma County the fermentation capitol of the world!”
Though as noted the series’ first episode is available now for viewing, Spoiled to Perfection will make its official premiere at the Farm to Fermentation Festival on August 22, 2015 in Santa Rosa, CA. The series’ second episode, which is currently in pre-production, will launch in mid-August and feature a guest appearance by Ellen Cavalli, who together with her husband Scott Heath is co-owner of the Tilted Shed Ciderworks in Windsor, CA.
“We selected the phrase `culinary alchemy’ to describe our vision, because so many of the preservation techniques we highlight on the show are almost magical in the ways that they enhance existing flavors, or bring out exciting new ones, in otherwise simple and often bland foods,” commented media and marketing veteran Stephen Rustad, Spoiled to Perfection’s Producer and Director, who is joined in the endeavor by Geyserville-based production company Shoot Blue owned by James and Leslie Simmons.
Added Rustad, “As any foodie will attest, you can’t turn a corner in towns from Healdsburg to Petaluma without running into an eatery or merchant offering kombucha, kimchi, fermented meats and cheeses. This series unlocks the magic behind these foods, and demonstrates how they transform a raw ingredient into something that is truly spoiled to perfection!”
For more information, interview requests or media inquiries, contact Stephen Rustad at (707) 664-5056, steve(at)rustadmarketing(dot)com, or via the Spoiled to Perfection website at http://spoiledtoperfection.com.