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Sports and Energy Drinks Market Projected to Reach $52 Billion by 2016 - Report by MarketsandMarkets
  • USA - English


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MarketsandMarkets

Nov 09, 2014, 08:15 ET

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MarketsandMarkets
MarketsandMarkets

Dallas, TX (PRWEB) November 09, 2014 -- The report “Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands - Trends & Forecast to 2016”, defines and segments the global sports and energy drinks market with analysis and forecasting of the global revenue for sports and energy drinks.

The global market for sports and energy drinks is dominated by a few major companies such as PepsiCo Inc, Coca-Cola Company, and Red Bull GmbH

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More than $40 Billion sales of sports and energy drinks were recorded in 2010. The global sports and energy drinks market volume is estimated to grow at a CAGR of more than 3% every year. The value of the market was more than $38 Billion and is expected to cross the $52 Billion by 2016.

Ask for Discount on this report:
http://www.marketsandmarkets.com/discountreports.asp?id=266

Browse 107 market data tables/figures spread through 273 pages and in-depth TOC on “Sports & Energy Drinks Market - Trends & Forecast to 2016”.
http://www.marketsandmarkets.com/Market-Reports/sports-energy-drinks-266.html

Although this report looks broadly at strategy and success in the sports and energy drinks category in the world - examining the key players, the new entrants, the new niches within and beyond the market– inevitably it is “Red Bull” and “Gatorade” that dominates our discussion. “Red Bull” has created and defined the energy drinks category, giving birth to a business worth $30 Billion across the globe, where it still holds an impressive 55% market share in total functional drinks market; whereas, PepsiCo’s sport drink “Gatorade” has done the same for sports drinks. Global sports drinks market is worth more than $13 Billion. Innovations in functions, packaging, marketing, and distribution have led to dominance of the major players, and these are the success factors in sports and energy drinks market.

Creating a new category based around an innovative product is very rare but it is one of the most successful and well-proven strategies in the global market and also pursued by some of the most conspicuously successful companies of the last decade. Sports and energy drinks, like all the best-performing functional foods, deliver a health benefit that is immediately effective and detectable. One of the biggest advantages a product can have is to deliver a benefit that consumers can quickly see or feel. It is a key way of creating brand loyalty. Marketing is not a battle of products; it is a battle of perceptions. To be prominent in consumers’ minds you need a clear, consistent and an uncompromising brand position with a clear and consistent benefit statement supported by long-term marketing expenditure.

Speak to our Analyst:
http://www.marketsandmarkets.com/speaktoanalyst.asp?id=266

The sports and energy drink market is now in the process of fragmentation into a series of niches. This trend is being seen across the globe, with most functional and nutritional sports and energy drinks selling on a niche basis. The new niches opening up in energy drinks include Natural and Organic energy drinks, Women’s Energy Drink, Working Men’s Energy Drink, and drinks that elevate mood and brain functions. The message that a drink is naturally healthy is one of the most persuasive ones in marketing drinks. Fruit-based energy drinks, such as “Ocean Spray Cranergy” and “Del Monte Bloom Energy” are seeking to capitalize on this trend targeted at women. Products targeted at women are proliferating, but this segment has its problems and few brands are making headway. An adrenaline-rush, all-male approach can be guaranteed to alienate many consumers – but that is the nature of niche brands. They are intended for a specific group and it is a message that works for young men. A new trend that offers opportunities for strong niche brands founded is the drinks that elevate brain and moods.

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Beverage Packaging Market by Type (Bottle, Can, Pouch, Carton), Material (Glass, Plastic, Metal, Paperboard), Application (Alcoholic, Non-Alcoholic, Dairy) & Geography - Global Trend & Forecast to 2019
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About MarketsandMarkets

MarketsandMarkets is world’s No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.

M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Contact:
Mr. Rohan
North - Dominion Plaza
17304 Preston Road
Suite 800, Dallas, TX 75252
Tel: +1-888-600-6441
Email: sales(at)marketsandmarkets(dot)com
Visit MarketsandMarkets Blog @ http://www.marketsandmarketsblog.com/market-reports/food-and-beverage
Connect with us on LinkedIn @ http://www.linkedin.com/company/marketsandmarkets

Mr. Rohan, MarketsandMarkets, http://www.marketsandmarkets.com/, +91 9881155004, [email protected]

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