Being approached by such a prestigious club as IPC about teaming up to create an exclusive line together is very encouraging and an honor, says Denise Cronwall.
Wellington, FL (PRWEB) November 27, 2013
International Polo Club Palm Beach, the famed South Florida private polo country club, in March 2013 announced the launch of its first Sports House Limited Edition apparel line by Miami Designer Denise Cronwall. After much success, now a second collection has been designed and is ready to launch. It will be available for purchase at its Sports House facility, online at Denisecronwall.com and coming soon at InternationalPoloClub.com, starting December 1st.
The sportswear is a collaboration between IPC and Miami tennis apparel designer Denise Cronwall. “World class is the standard we strive to achieve in all that we do,” says Paul Hope, director of IPC’s Sports House, which includes tennis and croquet as well as international sports events. “Our designer clothing line is an extension of that ethic, represented through the design and quality.”
Recognized as one of the world’s most prestigious polo club, IPC hosts high-goal competitions such as the Joe Barry Memorial Cup, Ylvisaker Cup, USPA Piaget Gold Cup and Maserati 109th U.S. Open Polo Championship™. “Being approached by such a prestigious club as IPC about teaming up to create an exclusive line together is very encouraging and an honor” says Denise Cronwall, who launched her eponymous line in 2010.
Design inspiration comes to Denise Cronwall at her visits to the club and its beautiful and sophisticated surroundings. The result is an elegant collection that incorporates unique and feminine fabrics. Keeping IPC’s white dress code in mind, she likes to select textured fabrics to create interest without the need of color. “A feminine white lace with a subtle and soft green background was selected for this season’s creations and a berry color thread was incorporated as an accent,” says Denise Cronwall. “The collection is made from incredibly soft Nylon Microfiber that has moisture wicking properties and is easy to care for.”
The two-piece collection designed this season sells for $110 per piece and includes an a-line racer-back top and matching skirt.
The collection not only boasts a fresh design, it also is relevant in terms of form, fit and functionality. A taste for the exclusive, the line is made in Miami, Florida. “Being able to support made in American is important and we take pride in making everything in the U.S. Additionally, it also allows us to ensure excellent quality of the end product,” explains Denise Cronwall.
About International Polo Club Palm Beach
International Polo Club Palm Beach is located in Wellington, Fla., in the heart of South Florida’s famed horse country. Founded in 2002, IPC is host to major tournaments and world-class events throughout the Palm Beach Polo Season. These tournaments include the highest goal polo played in the U.S., with prestigious competitions such as the Herbie Pennell Cup, Joe Barry Memorial Cup, Ylvisaker Cup, USPA C.V. Whitney Cup, and the USPA PIAGET Gold Cup, culminating with the coveted USPA Maserati 109th U.S. Open Polo Championship™. The world’s polo elite descend upon Wellington each season to enjoy their love of the sport—and the lifestyle—in the most prominent and well-equipped polo facility in the nation.
About Denise Cronwall Activewear
Denise Cronwall started her eponymous boutique-style activewear line in 2010 and it quickly gained a following in South Florida and has now expanded to 70+ select stores throughout the US. Denise Cronwall’s designs that combines her trademark detailing and lace are refreshing in a sea of outfits dominated by only a few manufacturers. These feminine designs can be used for tennis, gym, yoga, running and more. For more information, please visit http://www.denisecronwall.com.