SportsEngine Partners with USA Softball

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Partnership will provide USA Softball local associations and clubs with branded websites, financial management, team management, and fundraising solutions

As softball is reintroduced to the Olympic program in 2020, the time is now to elevate the visibility and invest in the growth of the sport

SportsEngine Inc., an NBC Sports Group company and the leading youth sports technology provider, announced today it has partnered with USA Softball, the national governing body of softball in the United States. The partnership makes SportsEngine the Exclusive Club Management Technology Provider of USA Softball, which boasts over 160,000 teams, representing a membership of more than four million.

With the formation of this partnership, SportsEngine will provide USA Softball clubs and leagues with brand consistent websites, powerful team management, advanced financial management solutions, along with fundraising tools through RallyMe, SportsEngine’s sport-specific fundraising platform. These technology services will support USA Softball in achieving its vision and mission of being the standard of excellence in softball by providing opportunities for participation and the best experience for those involved.

“We look forward to introducing SportsEngine’s league and team management services to USA Softball’s membership,” said USA Softball Executive Director, Craig Cress. “This partnership allows us to provide our members with affordable and easy-to-use technology in an ever-increasing digital age. The features that teams, parents, leagues and fans will experience through SportsEngine’s platform are second-to-none.”

More than 1 million teams, leagues and clubs use SportsEngine to run their website, tournaments, leagues, online registration and mobile apps. Through these applications, sports teams, clubs and leagues are able to drastically reduce the time they spend on administration and communication, allowing them to focus more time on developing their athletes.

“As softball is reintroduced to the Olympic program in 2020, the time is now to elevate the visibility and invest in the growth of the sport,” said Travis Shives, Vice President of Sports at SportsEngine. "We’re thrilled to partner with USA Softball to accomplish this shared goal as well as create and deliver incredible experiences for teams, parents, athletes, volunteers, and fans using SportsEngine. It’s exciting when our mission, vision, and values completely align with an organization as they do with USA Softball and we can’t wait to get started."


About USA Softball
USA Softball is a 501(c)(3) not-for-profit organization headquartered in Oklahoma City, Okla., and is designated as the National Governing Body (NGB) of Softball in the United States and a member of the United States Olympic Committee. One of the nation’s largest sports organizations, USA Softball sanctions competition in every state through a network of 69 local associations and has grown from a few hundred teams in the early days to over 150,000 teams today, representing a membership of more than 2 million. USA Softball is dedicated to providing people of all ages the opportunity to play the game they love at a variety of levels by offering recreational, league, tournament and competitive play for fastpitch, slow pitch and modified pitch. USA Softball annually conducts thousands of tournaments throughout the country including over 100 National Championships. The USA Softball umpire program is among the nation’s largest and is widely known as the best-trained umpires in the game.

As the NGB for the sport of softball, USA Softball is responsible for training, equipping and promoting the six USA Softball National Teams that compete in events such as the Olympics, Pan American Games, World Championships and other international and domestic events. For more information on USA Softball, including its founding and history as the Amateur Softball Association of America (ASA), please visit

About SportsEngine
Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading software provider of sport life management solutions for 35MM coaches, parents, athletes, and sport relationship management applications for more than 1MM clubs, leagues, governing bodies, and associations. SportsEngine helps sports organizations around the globe reduce the time they spend on administrative tasks, and enables them to focus more on developing their athletes, providing safe experiences, and furthering the love of sport. Learn more at:,; or

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Jenna Soule
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