Industry Survey by SportsSignup Finds Youth Sports Parents Overwhelmingly Support Strict Controls on Sharing of Data

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Large Majorities Say Data Privacy, Restricted Access to Personal Information are at Least as Important as Cost When Using Online Registration

The results of this survey show overwhelmingly that people signing up for sports programs and events have a clear expectation that their information will be protected by the organization entrusted with it.

SportsSignup (, a national leader in online sports management solutions for sports organizations, today announced the results of a survey conducted to over 300,000 parents, coaches and sports administrators regarding the use of personal information used during registration.

More than 96 percent of youth sports parents and coaches responding to the survey said protecting the privacy of personal information submitted during registration was at least as important as keeping costs low, and 99 percent said it was never OK to share personal information for commercial purposes without express permission, according to the survey results. To see the full results, download the PDF here:

SportsSignup conducted a voluntary online survey of its North American newsletter subscribers, which garnered over 850 responses. The results confirmed that customer and member views are aligned with SportsSignup’s privacy policy, which states, “All member data collected during registration is confidential and should never be provided to an outside entity, even if in exchange for money or services, and never without the explicit consent of each member.”

“The results of this survey show overwhelmingly that people signing up for sports programs and events have a clear expectation that their information will be protected by the organization entrusted with it,” said Jodi Murphy, Director of Marketing for SportsSignup and author of the survey. “It’s important that youth sports leagues and event organizers understand what their members and customers expect when it comes to protecting personal, private information.”

Some other sports software services and youth sports organizations have decided, on behalf of their members, to allow full access to member information without their explicit consent — including names, email addresses, home addresses, phone numbers and birthdates — to sponsors and third parties in exchange for discounted services or other benefits. “Our customers made it very clear how strongly they disapprove of such tactics, even if it were to mean reduced registration costs,” Ms. Murphy said. “Our survey results show that sports families value their information and their privacy, and are not willing to compromise that for the purpose of saving money for themselves or for their organization.”

Jeff Martin, a youth sports administrator with GCAA ( in Clayton, North Carolina, has turned down offers for “free” services because of privacy concerns. “I was approached by a company offering all of their registration and website services for free, and I asked them - how can it be free? Their answer was ‘we want your membership data’. And my answer was simple: ‘No way.’ When our families complete their registration forms, we are entrusted with their private information, and we have a responsibility to protect it,” said Mr. Martin.

The strongest consensus was in response to the question, “Under what circumstances can information collected about you or your family during registration be used for commercial purposes unrelated to registration (for example, market research, email/phone/direct mail campaigns, loyalty programs, for other products/services etc.),” with 99 percent saying it is never okay, or it is okay with my explicit permission, and just one percent saying it is okay to use without explicit permission.

In a question about email communications, 92.5 percent of respondents agreed or strongly agreed that their email address “should only be used for communicating about the sports program they registered for, and for no other purpose.”

Respondents were offered an opportunity to submit additional comments. Among the responses were, “I paid to participate. I should not be subject to spam mail or unwanted solicitation phone calls for things I do not want,” and “Privacy is the most important aspect of this question. I will not do business with organizations that share this information.”

Over the past 10-plus years, SportsSignup has established itself as an industry leader in online registration, e-commerce (MySportsStore®) and volunteer background checks. The company has earned a place in the Inc. Magazine 500|5000 list of fastest-growing private companies in the U.S. for two consecutive years.

Based in Saratoga Springs, SportsSignup also has offices in Mesa, Arizona, and suburban Toronto.

About SportsSignup
SportsSignup, owned and operated by League Sports Services LLC, provides sports organizations and event organizers with easy-to-learn and easy-to-use integrated Software-as-a-Service (SaaS) solutions to facilitate online sports management. The company’s services provide an all-in-one integrated solution that includes online registration, coach/volunteer background checks, web content management, tournament management, scheduling and e-commerce. Since 2003, they have been dedicated to operating a secure, affordable, and hassle-free online service suite that enables administrators from thousands of soccer, football, baseball, lacrosse, basketball, track and field, and many other sports organizations to easily automate many aspects of their duties. For more information about SportsSignup, please visit Follow SportsSignup on Twitter at; like SportsSignup on Facebook at; or watch the SportsSignup video to learn how to simplify sports management tasks.

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Jodi Murphy
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since: 07/2009
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