Sprinklr Revolutionizes Content Marketing for Global Brands

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World’s most complete enterprise social technology bolsters offering by launching Content Lifecycle Management, providing brands with a seamless, secure, and integrated content marketing solution

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With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement.

Sprinklr, Inc. today announced the expansion of its technology to include a comprehensive content marketing suite. Called Content Lifecycle Management and developed in partnership with some of their almost 800 brand and agency partners, Sprinklr’s fully-integrated solution empowers global organizations to achieve strategic, efficient content marketing in one collaborative space.

“Enterprise content production is growing at a rate of 200 percent annually,” said Ragy Thomas, CEO and founder of Sprinklr. “With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement.”

Building off of Sprinklr’s recent designation as a badged Facebook Marketing Partner with specialties in Content Marketing, Ad Technology, and Community Management, the launch of Sprinklr’s content marketing suite adds to the platform already recognized as “the most powerful technology in the market” by Forrester Research. Sprinklr’s Content Lifecycle Management suite enables brands to manage every aspect of the content development process on one platform, at scale, through:

  • Campaign briefs: Using flexible templates for teams to develop and disseminate content goals, brand and campaign guidelines, and action plans to relevant internal departments and agencies.
  • Real-time trend analysis: Infusing real-time Twitter trends and historical data, combined with brand social performance analytics, to enhance content relevancy.
  • Content planning dashboards: Building on inspiration and goals from the campaign brief in one shared, comprehensive, action-oriented space.

According to the Content Marketing Institute, enterprise content marketing is dependent on strategic and efficient content management. But content marketing is just one part of a larger enterprise brand marketing challenge, a challenge that has been met to date with single point solutions. Sprinklr allows large brands to unite their content marketing initiatives with paid and listening and to create share-worthy content that also aligns with the brand’s content strategy.

70 percent of marketers lack a consistent or integrated content marketing strategy; those that do need a platform that provides a complete view of their fans and the functionality for integration into their other marketing efforts,” continued Thomas. “With Sprinklr’s integrated technology, global brands can now rapidly develop and collaborate in a unified environment to create relevant, on-brand content for brands’ passionate community of fans, elevating content production quality and enabling them to act strategically and effectively in real time.”

"Sprinklr is integral in our commitment to enhancing the experience of our fans worldwide,” added Andrew Nicholson, Director of Digital for the Sacramento Kings. “It provides a connected platform that enables real-time insight and helps us continually evolve our progressive content strategy."

About Sprinklr
Sprinklr is the most complete enterprise social media management technology in the world, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market" by Forrester Research, Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 600 employees globally, Sprinklr is revolutionizing customer engagement for almost 800 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Deloitte, Accenture, R/GA, Golin, and AKQA. For more information, visit sprinklr.com or tweet us at @sprinklr.

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