Sprinklr Joins Pinterest Marketing Developer Partners Program

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Now providing brands with even more capabilities on one, unified social platform

Sprinklr Pinterest


Sprinklr’s integration with Pinterest furthers the abilities of brands to gain a unified view of their customers across all critical media platforms and touch points.

Sprinklr, Inc., the world’s most complete enterprise social technology company, today announced the expansion of its capabilities to include management and reporting on the Pinterest platform. As a member of Pinterest’s Marketing Developer Partners (MDP) program, Sprinklr now has integrated access to the Pinterest Content Publishing API, which allows Sprinklr’s more than 1,000 enterprise brands to efficiently utilize Pinterest for the development of more relevant content and more engaging experiences.

“With a rapidly growing global user base, Pinterest has become a critical component of the marketing strategy of every enterprise brand,” stated Ragy Thomas, CEO and founder of Sprinklr. “Sprinklr’s integration with Pinterest furthers the abilities of brands to gain a unified view of their content across all critical media platforms and touch points.”

With access to the Pinterest Content Publishing API, Sprinklr’s technology is now even more powerful, enabling brands to manage at scale every aspect of the customer experience on one platform by:

  • Identifying the best performing content from the brand’s website.
  • Analyzing customer interactions with Pins and Boards.
  • Creating Boards and Pins that align with social initiatives.
  • Scheduling Boards and Pin publishing and visualizing Board layout before publishing.
  • Managing pinned content and measuring performance within a single platform.
  • Categorizing and tagging Pins in real-time.

“Pinterest has strengthened the dialogue between our customers and our brand,” noted Matthew Tennant, Global Director of Social Operations at McDonald’s. “The visual nature of the platform empowers our customers to engage, create, and share personalized experiences with our products.”

Pinterest Marketing Developer Partners are building tools and services to help businesses on Pinterest. These partners use Pinterest APIs to enable their clients to build out their Pinterest presence and marketing at scale.

“Pinterest is an important channel for us,” said James Chong, Senior Manager of Social Customer Engagement at TOMS. “According to research by Rich Relevance, shoppers on Pinterest spend between $140 and $180 per order, compared to $80 and $60 per order on Facebook and Twitter, respectively. Pinterest will help us continue to improve our ability to tell powerful visual stories that resonate with consumers.”

This announcement follows several months of major growth and expansion for Sprinklr. Recently, the company announced the establishment of Sprinklr Japan KK, a joint venture. In March, Sprinklr announced an additional $46 million in new funding – at a valuation of more than $1 billion – and launched the Experience Cloud™. In the last 14 months, Sprinklr has tripled in size and strategically broadened its capabilities with the acquisitions of Dachis Group, TBG Digital, Branderati, Pluck, and Get Satisfaction. The company has offices in 10 countries, employs more than 800 employees globally, and was recently named a social relationship platforms leader.

Sprinklr clients and prospective clients are invited to watch this video case study to learn more about Pinterest’s integration into the Experience Cloud™.

About Sprinklr
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market", Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 800 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Accenture, Havas, and Razorfish. For more information, visit sprinklr.com or tweet us at @sprinklr.

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Julianna Bowman
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