Over the last five years, Sprinklr has built a fully extensible platform to comprehensively handle third party social experiences. Acquiring Pluck is the next logical step, as it extends our capabilities to include first party experience management.
New York, NY (PRWEB) February 26, 2015
Sprinklr, Inc. today announced the acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands. With Pluck, Sprinklr’s industry-leading enterprise social technology now includes extensive capabilities to make brand websites more social. Enterprise brands can now access a complete solution for consistent management of the social customer journey -- from awareness to purchase to advocacy and across third party social solutions and brand websites.
“First party and third party social experiences have been historically disconnected, resulting in incongruent brand experiences and confused customers. Sprinklr’s strategic acquisition of Pluck solves this long-running problem for the enterprise,” said Ragy Thomas, founder and CEO of Sprinklr. “Over the last five years, we have built a fully extensible platform to comprehensively handle third party social experiences. Acquiring Pluck is the next logical step for us, as it extends these capabilities to include first party experience management.”
Founded in 2003 and acquired by Demand Media in 2008, Pluck is a social community platform that enables brands to grow their audiences by seamlessly integrating content, community, and social media technologies directly into their existing web properties. Pluck’s full suite of capabilities features a broad collection of community applications, including product ratings, customer reviews, and social log-ins. These applications can be used in any combination anywhere on a brand site to create relevant, authentic audience experiences across social channels and devices.
“Sprinklr possesses the scale, leadership, and market position to serve the needs of enterprise brands trying to reach the modern consumer across all channels and devices,” added Josh Teitelman, VP & GM of Pluck. “The addition of Pluck makes Sprinklr the first company to span the entire spectrum of social capabilities, both on-site and on third party social channels. Brands like Mattel, Walgreens, and L’Oréal, will be able to rely on one platform that unites first and third party experiences to deliver listening, paid, engagement, and social depth for branded web properties, driving further value and engagement.”
This announcement comes on the heels of Sprinklr’s recent designation as one of only three badged Facebook Marketing Partners with specialties in Content Marketing, Ad Technology, and Community Management. Called “the most powerful technology on the market” by Forrester Research, Sprinklr has strategically expanded their platform over the last year with the acquisitions of Dachis Group, TBG Digital, and BRANDERATI, bolstering their ability to create a unified, omnichannel experience that spans every social customer interaction. Pluck’s technology will be fully integrated into the Sprinklr platform in the coming months, expanding the company’s addressable market to include new market categories like customer communities and first party social solutions.
Sprinklr is the most complete enterprise social technology in the world, purpose-built for global brands to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market" by Forrester Research, Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 600 employees globally, Sprinklr is revolutionizing customer engagement for almost 800 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Deloitte, Accenture, R/GA, Golin, and AKQA. For more information, visit sprinklr.com or tweet us at @sprinklr.
The Pluck integrated community platform is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty. It gives them everything they need to build unique social experiences that meet their business objectives. For more information, visit pluck.com.