Sqor Launches Sports Platform Giving Professional Athletes Control of their Digital Brand

Sqor debuted its iPhone© app this week as the latest addition to its robust platform with more than 1,400 professional athletes

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www.sqor.com

www.sqor.com

The Company was founded on the premise that athletes should be able to own, control and monetize their digital brand, while engaging with their most passionate fans. - Brian Wilhite, CEO

San Francisco, California (PRWEB) April 28, 2014

Sqor (http://www.sqor.com) is a free social and editorial platform revolving exclusively around sports, athletes and fans. Sqor delivers unique and curated content from 1,400+, and growing, professional athletes currently found at Sqor. Its mission is to be the most entertaining platform in digital sports, while creating an economic opportunity for every professional athlete in the world by connecting them with fans and marketers at massive scale. Sqor aims to become the most complete profile of record for every athlete. Sqor is also now available for the iPhone© in iTunes.

As the thriving industries of social media and the sports world continue to collide, athletes are registering with social media platforms in attempt to take control of the way in which their digital brand is represented. Currently, professional athletes build and engage audiences on general-purpose social networks with mixed results. Sqor changes that model by providing athletes with a sports-centric platform that focuses on the athlete-fan relationship, combining Sqor-generated and third party editorial and social media content in one place. Sqor also provides analytics and business intelligence that allow athletes to quantify their off-the-field value and digital marketing impact when creating brand partnership on Sqor’s platform.

“The Company was founded on the premise that athletes should be able to own, control and monetize their digital brand, while engaging with their most passionate fans,” said Brian Wilhite, Founder and CEO of Sqor. “Our proprietary algorithm gives athletes real-time data on their digital imprint, and provides notifications on ways to improve their digital presence. This empowers the athlete to be more strategic when interacting with their fans, or considering brand partnership opportunities that we enable with our platform.”

One of the many reasons more than 1,400 professional athletes have joined ‘TeamSqor’ is that the company is dedicated to building a software platform and digital tools specifically for the athlete to manage, monetize and grow their digital brand. Once an athlete has signed-up their profile is quickly populated with editorial content about them such as news articles, hi-resolution Getty images, and social media posts from their existing Twitter, Facebook, and Instagram accounts. All the athlete needs to do is sign-up for Sqor and login to begin crafting messages to their fans.

Sqor provides the individual athlete access to their own custom analytics, which will be accompanied by a unique “AthleteSqor” that quantifies that athlete’s digital reach and engagement across the web. “We provide detailed insights into an athlete’s fanbase that can be used to accurately quantify their true digital impact, an invaluable advantage for athletes when partnering with brands,” said John McGrane, Director of Social & Product Marketing at Sqor. “Individual Athletes build massive social followings, sometimes in the millions, on platforms that then that then profit by selling into that athlete’s fanbase. Sqor’s mission is to give every athlete total control of their digital brand, while enabling them to economically benefit from their reach.” Sqor’s platform now combines traditional editorial sports content along with athlete-generated and user-submitted content. Sports fans can follow the profiles of their favorite athletes or teams to get news highlights, images, videos and social updates directly from that athlete to their newsfeed. Users can also follow their friends and post comments or pictures to their own profiles to build a following of sports fans. While Sqor focuses on the athlete, users can also enjoy game highlights and recaps about their favorite teams from the NFL, NBA, MLB and UFC with more league coverage coming in the following weeks. "We look at the world of sports in a different way than traditional sports publishers. We believe that long lasting affinities and relationships exist between an athlete and a fan. While the teams, leagues, and respective sports are a large part of the global sports ecosystem, it is the heroics of the individual athlete that make us jump up and scream," said Wilhite.

For more news on Sqor please visit the website.
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About Sqor
Sqor (http://www.sqor.com) is a groundbreaking social and editorial sports technology platform revolving exclusively around sports, athletes and fans. Sqor delivers editorial and social content from more than 1,400 signed professional athletes, with a current social graph of ~25M fans. Its mission is to create the most entertaining platform in digital sports, while creating an economic opportunity for every professional athlete in the world by connecting them with fans and marketers/sponsors at massive scale. Sqor has created an entirely new paradigm in digital sports by giving our growing roster of sports stars access to their most engaging fans. Sqor is based in San Francisco, California and was founded in 2011 by entrepreneur Brian Wilhite, Sqor is based out of San Francisco, California. The mobile app is now available in iTunes.

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Press(at)sqor(dot)com


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