SquadUP Announces Reserved Seating and Seat Mapping Functionality

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SquadUP announces the addition of reserved seating and seat mapping functionality to their robust, mobile-first platform for ticketing, event management and audience engagement

SquadUP - Mobile First Ticketing, Event Management and Audience Engagement

"While there has been a meaningful proliferation of software platforms supporting general admission events, operators of large venues have been limited to a small set of incumbent, hard to use, platforms when choosing a ticketing vendor." - Sam Mogil, SquadUP VP of Product & Co-Founder

SquadUP, Inc., a mobile-first ticketing, event management and audience engagement platform has announced the addition of reserved seating and seat mapping functionality to their offering. The functionality has been in private beta for several months and is now ready for platform-wide release.

SquadUP's reserved seating functionality gives event organizers the ability to create a seat map and to sell tickets to individual seats at custom price points. This functionality is perfect for event organizers operating in large venues and also provides self-service customers with the ability to access enterprise ticketing functionality.

Reserved seating improves the ticket buying experience by allowing guests to see the view from their seats in the venue. This experience often leads to significantly higher ticket buyer conversion.

With the new feature, SquadUP will continue to service their core clientele with table seating, VIP sections, and other seated opportunities.  Additionally, the platform now has the ability to sell tickets for 50,000+ seated stadiums, opening a large market opportunity for the Company.

"We've observed and are acting on a meaningful gap in the market for ticketing and event management software," says Sam Mogil, SquadUP's VP of Product & Co-Founder, "while there has been a meaningful proliferation of software platforms supporting general admission events, operators of large venues have been limited to a small set of incumbent platforms when choosing a vendor. By being first to market with an innovative, feature rich and mobile-first solution for reserved seating venues, we believe we have a considerable opportunity to capture market share amongst high volume ticket sellers."

To learn more about SquadUP's reserved seating functionality, check out the Company's recent blog post.

About SquadUP:

SquadUP is a mobile-first ticketing, event management and audience engagement platform. The Company provides software to more than 100 event organizers including The Tribeca TV and Film Festivals, American City Business Journals, Riot Games, The New York City Wine and Food Festival, The Village Vanguard, The James Beard Foundation and The Charleston Wine + Food Festival, The platform's major value proposition hinges on an integrated, fully-featured mobile app for attendees and organizers in addition to a completely white labeled implementation package for enterprise customers.

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