Hunting Celebrities Partner With Stack-On To Encourage Secure Gun Storage Practices

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Gun Safe Manufacturer to donate up to $20,000 as part of “Keep ‘Em Safe –Locked and Unloaded” Firearm Storage Pledge

Hunting celebrity spokesmen will highlight safe, responsible storage of firearms through a series of national print and television advertisements as part of the “Keep ‘Em Safe – Locked and Unloaded”

Stack-On Products Company, Inc., a leading manufacturer of tool storage systems, security cabinets and safes, today launched a national, safe gun storage campaign that is being endorsed by hunting enthusiasts and television personalities Willie Robertson, Steve West, Jason Aldean and Tombo Martin.

The social responsibility and online pledge campaign, “Keep ‘Em Safe – Locked and Unloaded,” asks sportsmen and gun owners to keep all firearms in a secured, locked environment.

For a limited time, Stack-On will make a monetary donation for each household that completes the pledge—up to $20,000 total—to the Shoot for A Cure charity, which uses the fun and excitement of clay sport shooting to fund leukemia and multiple sclerosis research.

Firearm owners can take the pledge today at http://stack-on.com/pages/social-responsibility.

INDUSTRY ADVOCATES TAKE PLEDGE AND ENDORSE GUN SAFETY

The national firearm safety campaign highlights the safe, responsible storage of firearms through a series of national print ads, television and social media mentions that feature:

  •     Steve West of Steve’s Outdoor Adventures,
  •     Willie Robertson of Duck Commander® and
  •     Jason Aldean and Tombo Martin of Buck Commander™.

Each celebrity endorser will share his personal firearm safety message and promote the company’s safe gun storage online pledge.

“We are excited that such influential industry leaders have taken this pledge and committed to encouraging others to secure their firearms,” says Shelley Nehrt, director of marketing for Stack-On Products.

The company expects to receive upwards of 20,000 secure gun storage pledges during the 11-month “Keep ‘Em Safe – Locked and Unloaded” campaign. According to Nehrt, the campaign pledge—and accompanying charitable donation (one per household)—is open to all gun owners, regardless of how they choose to secure their firearms.

“Our primary message is that if you own a firearm, respect it and store it securely,” explains Nehrt.

For more information on the safe gun storage pledge program, visit http://www.stack-on.com or call 800.323.9601.

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About Shoot for a Cure
Shoot for a Cure is a 501(c)(3) nonprofit organization that uses the fun and excitement of clay sport shooting to raise funds for the leukemia, multiple sclerosis and other charitable organizations. Founded in 2003, Shoot For A Cure has raised over $1.8 million to benefit The Leukemia and Lymphoma Society and the National Multiple Sclerosis Society. For more information, visit http://www.shootforacure.us

About Stack-On Products Company
Headquartered in Wauconda, Ill., Stack-On Products Company, Inc., is the industry’s leading provider of security products for sportsmen, law enforcement and consumers. For more information, visit Stack-On at http://www.stack-on.com or call 800-323-9601. Informational videos regarding the pledge are available online at http://www.youtube.com/user/StackOnProducts. Follow us on Twitter: @StackOnProducts #StackOnGunSafePledge

For editorial assistance, contact Joel Williams c/o O’Reilly DePalma at (815) 469-9100;
e-mail: joel.williams(at)oreilly-depalma(dot)com

Hi-res versions of photography to accompany this announcement are available for immediate download by using this link: http://stack-on.oreilly-depalma.com/2013/encouraging-secure-gun-storage-practices.shtml

Duck Commander® is a registered trademark of Duck Commander, Inc.
Buck Commander™ is a trademark of Buck Commander LLC.

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