Stackline Launches New Module To Deliver Industry-First Competitive Insights for Digital Advertisers

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For the first time, brands and manufacturers have access to competitive e-commerce insight through the whole conversion funnel, giving them a competitive edge for their products and brands

Stackline

“The e-commerce channel is won by increments, and any gaps can lead to missed opportunities. We’re here to deliver the full picture, helping clients find those opportunities to gain a competitive edge.”

Stackline, a pioneering e-commerce data analytics and advertising provider for some of the world’s largest brands and manufacturers, announced the launch of a first-of-its-kind product that uses proprietary technology and machine-learning models to unlock advertising data and competitive intelligence for brands.

With this platform, brands and manufacturers can track, optimize, and benchmark their e-commerce performance through the whole conversion funnel relative to their competitive set. They will have access to:

  • The complete list of keywords and search volumes driving clicks in their category
  • Cost-per-click for each keyword to help them optimize paid search investments
  • Relative paid and organic traffic across competing brands and products
  • Return on ad spend and profitability metrics to help them analyze the relative performance of their paid strategy versus their peers

The new Stackline software module offers unprecedented insight into consumer behavior prior to purchase, including their search behavior and engagement with paid ads. This helps brands better understand how their marketing efforts across multiple digital and social channels affect their e-commerce traffic and sales.

“Stackline is our primary category insight provider, and we count on Stackline software to provide definitive insight into e-commerce performance across our portfolio of brands,” said Joy Simonsen, Associate Director of E-Commerce Planning and Analytics for Mondelēz International (NASDAQ: MDLZ), one of the world's largest snacks companies. “The new platform unlocks intelligence we haven't seen from anyone else.” Mondelēz International’s portfolio includes iconic brands such as Oreo, belVita, Wheat Thins and Toblerone chocolates.

Results are in
Stackline’s latest module offers advertisers visibility into the performance of $4 billion in advertising spend in the e-commerce channel, enabling them to scale reach, improve targeting, and increase return on investment in full-view of competitors’ online strategy. Stackline clients have already used this data to realize profitability increases of up to 58 percent.

“We offer advertisers a more complete view of their e-commerce performance and give them the resources to optimize their investment in the channel,” said Michael Lagoni, Stackline’s founder and CEO. “The e-commerce channel is won by increments, and any gaps can lead to missed opportunities. We’re here to deliver the full picture, helping clients find those opportunities to gain a competitive edge.”

Stackline is one of Amazon’s largest advertisers and helped clients earn more than $30 billion in e-commerce sales revenue just in the last year. Clients include Google, Sony, Starbucks, and Clorox among others.

About Stackline
Founded by Amazon veterans, Stackline is a retail intelligence and software company that helps more than 500 of the world’s most dynamic brands manage and grow their e-commerce businesses. Proprietary algorithms collect and analyze sales, advertising, content, and marketing metrics to provide clients unmatched visibility into their online retail channels, and teams of experts build and execute tailored strategies to help clients accelerate growth.

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Kelly Stephenson
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