TOPEKA, Kan. (PRWEB) August 27, 2019
The way buyers shop for a new vehicle has changed significantly since the dawn of the new millennium. Not only has the way they look at the vehicles changed with most buyers preferring to visit a website before visiting a store, but the expectation of these shoppers has risen to meet the amount of information they now have at their fingertips.
These days, even a shopper who is only moderately tech-savvy can log on to a dealer’s website through his or her phone, view photos of a vehicle in which they may take an interest, read specs and features and then look at reviews for both the vehicle and dealer in another browser tab.
This era of shopper empowerment and information availability has forced sales staff who previously relied on the old method of generating interest and demand through negotiation to reevaluate their methodology.
For stores like Volkswagen of Topeka – a new and used Volkswagen service center in Topeka – whose staff pride themselves on technological awareness, however, it’s presented a massive opportunity to offer this information from a trusted source.
Aiming to give Volkswagen shoppers a one-stop-shop for the beginning phase of their automotive research, the staff at Volkswagen of Topeka have published a page to the dealership’s website that goes model by model, sharing both information pages about that model and comparisons to segment competitors.
‘On this page, for instance, a shopper looking for a family SUV could find both a link to a page devoted to the 2019 Volkswagen Atlas third-row crossover SUV and links to comparison pages that pit the family-friendly vehicle against competitors like the Ford Explorer, Kia Telluride and Subaru Ascent.
Organized alphabetically and featuring a section for upcoming models that will be updated with announcements of exciting technologies and vehicles from Volkswagen, this page is a great starting point for those who may want to see how the model they’re thinking about stacks up to competitors and those who aren’t quite sure what they’re looking for yet.
Taking pride in the dealership’s informed customer base, the staff at Volkswagen of Topeka encourage those seeking more information to contact the dealership’s sales team directly by calling 785-727-2122. Volkswagen of Topeka is located at 3030 S. Kansas Ave. in Topeka.