Algenist Launches Brand’s First-Ever 360 Campaign

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#StandFirm aligns with recent refresh and new direction.

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Continuing to build off the momentum of Algenist’s recent May 1 brand refresh, the clinical skincare brand has today launched its first-ever cross-medium campaign, #StandFirm, with high-visibility social and digital components.

The #StandFirm mantra is now being shared across digital and social media channels, emphasizing Algenist’s stance on individuality and disruption:

We believe in unwavering principles.
Only you dictate what you believe in – own it.
Stay strong in your values, #StandFirm for your beliefs.

#StandFirm emulates Algenist’s mission to be confident in one’s beliefs and principles, despite naysayers and adversities. As part of the #StandFirm campaign, Algenist is offering customers 10% off with a 10% donation to Free2Luv®, an award-winning nonprofit dedicated to rockin’ individuality, celebrating equality, spreading kindness and standing up to bullying, at http://www.algenist.com from May 15 through May 30.

“Our #StandFirm campaign supports Algenist’s mission of disruptive thinking, unmatched performance and new life for skin,” said chief executive officer Frederic Stoeckel. “We realize the power of confidence, passion and bravery, and put our full heart behind this campaign.”

Supported through a considerable in-market media strategy, Algenist has partnered with niche influencers, WomensForum for custom content and will activate geo-fencing around selected ULTA storefronts with programmatic marketing platform Simpli.fi.

Algenist has also partnered with Hyperactivate to fuel a fan-built engagement Hashtagart Mosaic, which lives on the #StandFirm splash page, while gaining support from Algenist’s wide-reaching influencer network. The brand is also sampling the all-new ELEVATE Advanced Lift Contouring Cream within the mosaic.

“As Algenist’s first interactive, engaging and digitally-led campaign, #StandFirm takes core values of the brand to introduce new prospects to our story, our mission and our products,” said director of marketing Shannon Shapiro. “We’re excited to demonstrate our commitment to the #StandFirm campaign and our community through this emotional and strong movement.”

Algenist’s corporate team has kicked off the #StandFirm campaign with a video captured at their headquarters in Glendale, Calif. The videos can be viewed here.

Consumers are encouraged to visit https://www.algenist.com/standfirm/ to learn more about the campaign, watch the hype reel and learn how they can join the #StandFirm movement with their own #StandFirm proclamation through Facebook @Algenist, Instagram @AlgenistBeauty and Twitter @AlgenistBeauty, utilizing the hashtag #StandFirm.

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About Algenist:
Unlocking the secrets of microalgae for visible skin transformation in 10 days. Proudly scientific, unapologetically bold. Algenist is an award-winning clinical skincare brand and trailblazer from Silicon Valley, the birthplace of biotechnology. Algenist unlocks the secret of microalgae – with its resilience against the harshest environments – and promises measured and visible skin transformation in 10 days. Patented Alguronic Acid, Algenist’s breakthrough ingredient discovery, outperforms and transcends skincare boundaries. All Algenist products are consumer and dermatologist-tested, non-comedogenic, hypoallergenic and free of parabens, sulfates, synthetic dyes, phthalates, GMOs and Triclosan. Algenist is exclusively sold at Sephora, Ulta and QVC. Visit http://www.algenist.com and follow @AlgenistBeauty on Instagram for more information.

About Free2Luv®:
Free2Luv is an award-winning nonprofit dedicated to rockin’ individuality, celebrating equality, spreading kindness and standing up to bullying through arts and entertainment. Free2Luv empowers, engages and enlightens youth to be their true, authentic selves and know that they are perfect just the way they are.

FREE2Luv teams up with Celebrity Ambassadors, Youth Advocates and corporations who believe LUV is STRONGER than hate and BRAVER than bullying. Visit http://www.free2luv.org for more information.

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Chase Freeman
Algenist
(818) 291-8300 x4533
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