Stanley Black & Decker Partners with Channel IQ to Support Online Channel Sales
Chicago, Ill. (PRWEB) July 12, 2013 -- Channel IQ, the world’s leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications announced today that Stanley Black & Decker, Inc. one of the most well-known consumer and industrial power tool brands in the world, has chosen the Channel IQ platform to support its customers’ online sales and brand protection initiatives. This partnership will provide Stanley Black & Decker an unprecedented ability to view, manage, and enforce their online MAPP, Branding, and Reseller policies across all their brands by providing dynamic, actionable intelligence.
“Stanley Black & Decker is committed to protecting our customers and all of our brands. By partnering with Channel IQ, we add a best-in-class solution that helps us identify where and how our brands are being represented online,” said Robert Raff, President – North America CDIY at Stanley Black & Decker. “The tools provided by Channel IQ allow us to offer customers the best possible experience when buying from any of our Authorized Online Retailers.”
Stanley Black & Decker is dedicated to supporting their Authorized Retailers online. This makes it imperative for Authorized Retailers to be able to distinguish themselves from unauthorized distributors. Channel IQ’s industry-first retailer badging system insures consumers of the authenticity of an Authorized Online Retailer by providing real-time verification of the relationship between retailer and manufacturer. Subsequently, this improves a customer’s buying experience while protecting Stanley Black & Decker’s brands.
“By proactively monitoring their online sales channels for product and branding anomalies Stanley Black & Decker is setting the standard in the defense against brand erosion,” said Wes Shepherd, Founder and CEO of Channel IQ. “We are pleased to be able to provide online brand protection, product insight, and enforcement tools for Stanley Black & Decker so they can ensure a quality ecommerce experience for their customers.”
About Stanley Black & Decker
Stanley Black & Decker, an S&P 500 company, is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, healthcare solutions, infrastructure solutions and more. Learn more at http://www.stanleyblackanddecker.com.
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Olympus, Dyson, Panasonic, Wüsthof, and Bulova to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit http://www.channeliq.com.
Jonathan Laverentz, ChannelIQ, http://www.channeliq.com, 312.846.1199 354, [email protected]
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