Starkey Mortgage Launches Argos Management and Marketing Platform

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Proprietary Solution Combines Leading Technology to Enhance Loan Officer Experience and Increase Business

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Argos was designed to help Starkey Mortgage loan officers gain more time in each day and to focus on the most important items that allow them to close more loans.

Starkey Mortgage, a nationally recognized residential mortgage company, announced today the launch of Argos, its proprietary management and marketing platform. Designed to provide Starkey’s team with the best in class business tools to improve productivity and increase business, Argos leverages the best technology and vendors to enable loan officers to build their business through increased efficiencies in a variety of areas including prospecting, pipeline management, communications and marketing.

“Argos was designed to help loan officers gain more time in each day and to focus on the most important items that allow them to close more loans,” said Jim Anderson, SVP, chief marketing officer with Starkey Mortgage. “The platform not only supports but enhances key business areas for our loan officers. We started with CRM as the foundation of Argos since our customers, and our connection with them is the backbone of our sales process. We look forward to continuing to roll out new solutions on the platform in the coming months.”

Powered by the CMPS Platform, Argos CRM module is a mobile-responsive platform that helps loan officers create and track daily sales activities, and measure progress with each relationship. Through easy to access dashboards, loan officers have a snapshot of their business allowing them to think about their business broader, focus on the details and spend time thinking of new and innovative ways to grow their business. In addition, Argos provides lead generation that drives prospective clients directly to the loan officers so they can grow their business.

In the coming months, Argos’ functionality will expand with tools to increase Starkey loan officer productivity and volume, including mobile-responsive loan comparison reports, video messages to clients on loan options to name a few.

“In our fast-paced and technology driven world, we must equip our team with the solutions to succeed in identifying and confidently closing loans,” added Doug Casbon, EVP, national production manager. “The Argos platform is a solution that provides our team with the resources needed today to succeed and sets Starkey up for future growth as the needs of our industry continue to change.”

About WR Starkey Mortgage, LLP.
Starkey Mortgage (WR Starkey Mortgage, LLP NMLSR# 2146), is a nationally recognized residential mortgage company intent on providing exceptional, individualized service and maintaining supportive, lasting relationships with borrowers, Realtors®, and builders. Headquartered in Plano, Texas, Starkey Mortgage opened its doors in March 2000 and offers home purchase, refinance and renovation loans with offices throughout Alabama, Colorado, Florida, Georgia, North Carolina, South Carolina, Oklahoma, and Texas. ( Developing a reputation for quality and excellence in the mortgage industry, Starkey Mortgage has been recognized by National Professional Mortgage Magazine as a Top Mortgage Employer: 2016, Mortgage Executive Magazine as a Top 100 Mortgage Company: 2011-2016 and as a Top 50 Company to Work For in America: 2014 - 2015.

About CMPS Platform
CMPS Platform is a mobile-responsive customer relationship management (CRM) and lead conversion suite that helps banks, credit unions and mortgage companies to (1) automate marketing and workflows; (2) educate borrowers and compare loan options; (3) standardize, approve and record customer communications; (4) standardize and improve the customer experience; and, (5) link databases with other professional advisors internally and externally for the purpose of improving customer experience, co-marketing, and growing their joint sales. CMPS Platform was created by CMPS Institute, an organization that has trained, coached and certified over 8,000 of the nation's top mortgage professionals since 2005.

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Roni Pridemore
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