Financial Poise™ Announces “ADVISING THE START-UP 2016," a four-part Webinar Series, Premiering January 27th, 2pm CST through Thomson Reuters/West LegalEdcenter

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Financial Poise™ Webinars and West LegalEdcenter are pleased to announce the January 27th premiere of a new webinar series “ADVISING THE START-UP 2016," designed to introduce attorneys and business owners to the basics of start-ups. Host Michael Brandess of Sugar Felsenthal Grais & Hammer, LLP joins panelists from firms including KPMG, Vedder Price, Hall & Company, Crawford Maunu, Leverage PR, Venable, Jaspan Schlesinger and SXSW Interactive to discuss the fundamentals of advising a start-up.

The initial stages of the life of a business present novel and exciting challenges. While emotion, energy and great aspirations are the mark of a start-up, financing, infrastructure and a grounded marketing plan are the fuel which propel a business forward.

Whether dealing with starry-eyed first time entrepreneurs or established professionals starting their own businesses, many of the principal concerns remain the same: (i) raising capital; (ii) finance and accounting; (iii) human resources; and (iv) developing and executing a marketing plan. As the market’s taste for startups continues to grow, opportunities to participate, advise and facilitate their growth are plentiful.

Join some of the leading experts in this unique and growing field as they discuss- in plain English for the non-expert- the basics and the fundamentals of advising a start-up. Financial Poise webinar series are designed to allow listeners to participate in all, or just one, of a series of topics. Webinars through WestEdlegalcenter offer CLE and CPE credits.

The first episode of the series, RAISING CAPITAL: NEGOTIATING WITH POTENTIAL INVESTORS, airs on January 27th at 2pm CST (Register Here) and features host Michael Brandess of Sugar Felsenthal Grais & Hammer, LLP and panelists Eric Curtin of Crawford Maunu, Robert Londin of Jaspan Schlesinger, LLP., Chris Valentine of SXSW Interactive and Hamid Rafatjoo of Venable.

The path from an idea to a start-up is fueled by hard work, creativity and working capital. The latter, investment capital, is a necessity—but understanding how to raise capital is rarely a simple question. Before seeking investor funds, it is important to understand the market of potential investors and what they will look for before making an investment. Because startups don’t have long track records, entrepreneurs must demonstrate an obtainable vision for future growth and an appropriate proposed use of requested capital. In turn, an entrepreneur must understand what it is that an investor may ask for in return—whether it be in the form of equity or debt, or both. Understanding a start-up’s needs as well as the unique market for start-up financing are imperative to advising a start-up as they seek capital and negotiate with potential investors. This first webinar of the series provides the entrepreneur and his or her advisors with an overview of capital raising, and practical tips for negotiating with savvy investors.

Financial Poise™ provides unbiased news, continuing education, and intelligence to private business owners, executives, investors, and their trusted advisors. For more information contact Emily Goldin at egoldin(at)financialpoise(dot)com or 312-469-0135.

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Emily Goldin
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