Any good fitness boot camp franchise will offer ‘done-for-you’ marketing programs and sales materials. These are things that have already proven effective for other boot camps.
Chino Hills, CA (PRWEB) July 10, 2014
The boot camp is fast replacing the big gym as a solution for people seeking to get fit. That trend has led to huge growth in the number of boot camp businesses. But Bedros Keuilian, founder of Fit Body Boot Camp, says many personal trainers can’t afford to drop their private clients right away. In a recent blog post, he offered some advice on how to start a fitness boot camp business while still training private clients.
“Many personal trainers don’t have a lot of money saved up to support them while their fitness boot camp is getting off the ground. They know they’ll have to continue training their private clients for a little while,” he explains. “That keeps a lot of trainers from taking that entrepreneurial leap because they don’t know how to start a fitness boot camp business while they’re working close to full-time with private clients.”
Keuilian adds that this can be a very challenging situation, but that many of his franchise owners have done it, and done very well.
“The most important thing is to be really careful about what you spend in start-up costs,” he explains. “The more money you spend on opening your boot camp, the longer it’ll be before you can devote yourself to it fulltime, so skip any extras and unnecessary expenses and just focus on things that are absolutely necessary to open your doors.”
Keuilian says that taking advantage of support from others is another important key to how to start a fitness boot camp business while working elsewhere. “I always advise people to try to hire an assistant as soon as possible, preferably before they even open their doors,” he explains. “If someone is still training private clients several hours a day, they’re not going to be able to handle all of the details of getting their business off the ground.”
Keuilian goes on to say that an assistant can take care of administrative details, tasks having to do with getting the facility ready and other jobs, so that the business owner can focus their limited time on marketing, sales and other steps that will generate membership and income.
Last, Keuilian urges new fitness boot camp owners not to try to do everything from scratch, which he says is unnecessarily time consuming and involves a lot of costly trial and error.
“Any good fitness boot camp franchise will offer ‘done-for-you’ marketing programs and sales materials,” he explains. “These are things that have already proven effective for other boot camps. People still training one-on-one don’t have the time, in the beginning, to design and test out these systems themselves. Later on, when business is booming, they’ll have that luxury. One of our most successful Fit Body Boot Camp owners recently made $50,000 in sales in one month, and he did it with an idea he’d come up with on his own.”
“One of the many great things about the fitness boot camp model is that if you work hard and learn from people who have been doing it a while, you can be very successful very quickly.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.