StartMeApp Mobile Ad Network Launches Self-Service 'adSmart Express' Mobile Advertising API

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StartMeApp’s new 'adSmart Express' self-service API offers automated mobile ad campaign creation, deployment, monitoring and optimization for brands, advertisers and agencies worldwide.

StartMeApp "adSmart Express" Self-Service Platform

In an increasingly competitive global media-buying climate, adSmart Express provides an effective solution for advertisers seeking ever-greater efficiencies and ease in the creation, deployment, monitoring and measurement of mobile ad campaigns.

StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, has announced the launch of StartMeApp’s “adSmart Express”, a self-service mobile advertising API that enables easy and efficient design, upload, launch and monitoring of precisely targeted mobile advertising campaigns by advertisers, brands and ad agencies worldwide.

Being presented to leading Latin American brand and agency executives during the ad network’s "Movilizando Latinoamérica" advertising seminar on Thurs., July 11th in Buenos Aires, StartMeApp’s new self-service "adSmart Express" API lets advertisers use a simple and intuitive graphical user interface to leverage StartMeApp’s powerful ad-serving platform for the quick and efficient generation of their own mobile advertising campaigns anywhere worldwide.

Relying on StartMeApp’s advanced segmentation of global audience data to accurately target and serve highly relevant mobile ads, StartMeApp’s adSmart Express immediately enables advertisers to connect and engage with the right mobile users over the right device, at the right time and in the right location, wherever they may be.

AdSmart Express fully automates mobile ad campaign creation and programmatic media buying, letting advertisers easily upload and review creatives, precisely target audiences, check inventory availability, then set placement parameters in line with budget requirements, resulting in highly efficient, targeted and measurable mobile adspend for each and every campaign.

"StartMeApp is very pleased to present our new adSmart Express self-service mobile advertising API to meet the needs of advertisers, brands and ad agencies around the world," said Alejandro Campos Carles, StartMeApp’s Co-Managing Director and Founder. "In an increasingly competitive global media-buying climate, StartMeApp’s adSmart Express provides an effective solution for advertisers seeking ever-greater efficiencies and ease in the creation, deployment, monitoring and measurement of their mobile ad campaigns."

StartMeApp’s new adSmart Express self-service mobile advertising API presents users with an ultra-intuitive graphical user interface that includes:

  • Easy-to-use tools for review of inventory availability and campaign planning;
  • Ad-rendering for preview across multiple device and screen types;
  • Advanced mobile consumer targeting by location and language, country and region; and,
  • Sophisticated mobile content targeting by device type, device OS, carrier, network type, ISP, WiFi, and app/site content.

Once mobile advertising campaigns are uploaded and launched, advertisers can easily track and optimize their mobile campaigns in real-time, using advanced AdSmart Express dashboard functionalities that include:

  • Real-time reporting on campaign performance;
  • Conversion tracking across media, including app to web or web to app;
  • Real-time updates of click-through rates and conversions; and,
  • Complex, detailed pattern analysis.

Brands and advertisers using the adSmart Express self-service mobile advertising API gain access via StartMeApp’s ad-serving platform to all leading buy-side mobile ad networks and exchanges worldwide and connect with all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites, WAP sites, as well as applications traffic.

Connected with all principle ad networks, ad exchanges and content publishers around the globe, the unique ad-serving technologies of StartMeApp’s platform enable automated optimization of a client’s advertising budget, determining in real-time which sources of inventory are most suited to provide the client with optimal advertising results.

StartMeApp’s sophisticated targeting of content and mobile traffic worldwide reaches mobile consumers by any combination of multiple targeting parameters -- including content, location, carrier, ISP, operating system, type of device and more -- through high-engagement Click-to-Call, Cost-per-Lead, Cost-per-Click or Cost-per-Million campaigns.

An independent, privately owned mobile advertising network, StartMeApp serves mobile ads in 100 countries across North and South America, Europe, Asia and Africa, currently delivering 10 billion mobile ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013. StartMeApp runs tens of thousands of effective brand campaigns annually for clients that include well-known global and regional corporate brands, such as: Audi, Air France, Fox, Peugeot, Adidas, Allianz, Microsoft, Claro, Despegar.com and others.

To learn more about StartMeApp and the global mobile advertising opportunities available to its clients, visit: http://www.StartMeApp.com

About StartMeApp

An independent, privately owned global mobile advertising network, StartMeApp runs tens of thousands of effective brand and ad campaigns each year and serves mobile ads, apps and content in 100 countries across North and South America, Europe, Asia and Africa. Currently delivering 10 billion impressions monthly, StartMeApp’s unique, high-frequency ad-serving platform fully integrates demand-side and supply-side functionalities to connect publishers, VAS providers and aggregators of mobile apps and content to all leading ad networks and exchanges worldwide, while providing brand advertisers and agencies access to global sources of high-quality, rich-media apps and content inventory, including carrier on-portal audience, mobile web sites, WAP sites and mobile applications traffic. For more information about StartMeApp, visit: http://StartMeApp.com.

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Michael Tangeman
MMS | media mindshare
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