Hallmark Joins “Force Friday” Celebration to Announce New Products for Star Wars: The Force Awakens

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Products featuring new Star Wars heroes and villains will be available in stores and online.

Star Wars: The Force Awakens Keepsake Ornaments

Star Wars: The Force Awakens Keepsake Ornaments

"We’ve created a great line-up of products to extend and complement the movie-going experience for longtime fans as well as new ones," says Christine Taylor of Hallmark Licensing.

As excitement builds for the Dec. 18 release of Star Wars: The Force Awakens, Hallmark announces new products coming to Hallmark retailers and Hallmark.com featuring heroes and villains from the new film.

Hallmark Keepsake Ornaments, itty bittys® plush characters and Cubeez stacking boxes, as well as greeting cards, gift wrap and gifts inspired by the latest additions to the Star Wars saga will become available beginning next month, expanding Hallmark’s lines of Star Wars products already popular with fans of all ages.

“It’s an exciting time with Star Wars fans preparing to see their new and classic characters back on the big screen,” says Christine Taylor of Hallmark Licensing. “We’ve created a great line-up of products to extend and complement the movie-going experience for longtime fans as well as new ones, and we can’t wait to share them.”

The Force Awakens slate from Hallmark kicks off Oct. 3 when the Kylo Ren branded ornament joins the ranks of other Star Wars Keepsake Ornaments on Keepsake Ornament Debut weekend. The chrome-armored Captain Phasma ornament will become available as a Keepsake Ornament in time for Hallmark’s Holiday Open House event starting Nov. 6.

The Kylo Ren and Rey itty bittys plush characters will be available at the end of November. A special edition version of one of these characters will be available in December.

Cubeez, Hallmark’s character-based metal boxes to fill, stack and collect, will appear in Hallmark Gold Crown® stores (in September) as a four-piece collector set bearing likenesses of round Droid BB-8, as well as the characters Rey, Kylo Ren and Captain Phasma. Other new gift items inspired by the movie include mugs and drink coasters.

Greeting cards for all occasions will feature characters and spacecraft from Star Wars: The Force Awakens, and will be available for sending this fall.

Additional Christmas ornaments, including decorative ball sets and sculpted figures of new Star Wars characters, will be available this fall at participating Hallmark retailers nationwide.

The largest selection of Hallmark Star Wars products will be found in Hallmark Gold Crown stores and online at Hallmark.com; use the store locator to find a nearby store.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com and on Facebook, Twitter, Instagram and Pinterest.

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Kristi Ernsting
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