Steel Pony, Sustainable Clothing Online Shopping Store, Launches New Website With Personal Shopper

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Boho Chic lifestyle clothing line, Steel Pony is announcing the release of their newly designed website. The new site aims to give customers the personal touch with an online fashion personal shopper to enhance the shopping experience.

Steel Pony

Steel Pony's New Summer Collection

Spiritual Guides are everywhere, but when was the last time you shopped online & thought: ‘I wish I had a Style Guide!’- we are here to help.

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Leading sustainable clothing brand, Steel Pony, launches a new website this month aiming to make the online shopping experience more personal. The new onlinestore site showcases the designer boho chic clothes in a plethora of shiny new features: a personal shopper, web exclusive garments, heightened social media integration & blog - loaded with featured pages to heighten the shopping experience for customers.

“We are bringing the in store experience, on line for you.” says Steel Pony owner & designer Joanne Litz.

Traditionally, Steel Pony has opened its design studio doors a handful of times each year to help shoppers navigate through garments with the aid of the designers themselves. Most of the time, literally helping the ladies with their style and showing the various ways to wear the Bohemian style items like the Lily Top in the SP Essentials collection. Much of the clothes can be described as Bohemian style to the liking of style icon Nicole Richie.

Often times, the personal shopping experience gets lost online, until now with Steel Pony’s new teleshopping fashion website and with the personal shopper online.

“In this e-commerce climate, evolution is key. We created a new site to provide our shoppers with the experience they deserve & seek. A better website and web presence truly showcases our creativity,” says Litz. “This is the closest thing to achieving the in studio dressing room experience, virtually.”

Customers are introduced to the personal shopping feature with a survey upon arrival to the website. The online stylist collects valuable information about the individual’s style including, eye & hair color, skin tone, measurements and personal style preferences. The style guide is personalized and detailed to offer the best recommendations for clothes and accessories on the website - the best part of the experience is the ability to upload an image.

For a limited time, shoppers who opt in for the personal shopper, will receive an exclusive coupons for Steel Pony.

About Steel Pony
Designers Joanne Litz and Dennis Wolk have built the Steel Pony brand by following their own rules. With a bohemian aesthetic and artistic lifestyle approach, Steel Pony creates unique, sustainable eco-friendly clothing that is made for the woman who appreciates individual expression and quality. The artists breathe their craft and aim to infuse every piece with the essence of the lifestyle their brand has become synonymous with, never straying from their vibe or vision. To see what Steel Pony can do for you and your lifestyle, visit their website at

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Joanne Litz
Steel Pony
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