New York, New York (PRWEB) February 13, 2015
NBA All-Star Stephen Curry will be at the center of on-site activations and TV marketing efforts for major brands during this year’s NBA All-Star Weekend festivities in New York City. There will be many current and former NBA players featured in marketing campaigns during All-Star Weekend but Curry is about to put on a serious full court press of brand activations with his sponsors.
For Under Armour, State Farm, Foot Locker, Unilever (Degree) and Express, All-Star Weekend was a no-brainer for a full rollout of marketing materials featuring the young star. Curry is scheduled to participate in more sponsored events than most of his All-Star counterparts. On the court he will participate in the Degree Shooting Stars Competition, the Foot Locker Three-Point Contest during State Farm All-Star Saturday Night and the All-Star Game Sunday night.
On Friday he will invade NYC with celebrity figures and other NBA/WNBA players hosting basketball clinics at local schools as a part of the NBA Cares All-Star Day of Service. In addition to on-site branding, Curry will appear in new TV commercials for Under Armour, Express and Unilever airing throughout the week. While fellow superstars LeBron James, Kevin Durant and Russell Westbrook certainly still hold court as celebrity branding machines, Curry brings something new to the game.
He came into the NBA as a 3-point specialist and has worked hard to now find himself in the discussion for best point guard in the league. A humble star with deep-rooted family values, Curry is a role model not only for his fans but also his peers. The 26-year-old has also built his reputation as one of the NBA’s elite stars without creating enemies. All valuable characteristics for companies looking to successfully build their brand with a superstar athlete. Curry is a marketing manager’s dream as a social influencer with the power to resonate with consumers.
Curry is following in the footsteps of retired greats like Michael Jordan, Magic Johnson, Patrick Ewing and Charles Barkley. All these legends have built for their careers after basketball through endorsement deals, motivational speaking engagements and other business ventures. All-Star Weekend 2015 is just the beginning for the NBA's hottest star.
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