I’m looking forward to working with 3Cinteractive’s board to spread the company’s vision and further strengthen our leadership position in the market by empowering retailers to use mobile to develop deeper, more valuable relationships with consumers.
Boca Raton, FL (PRWEB) March 31, 2015
3Cinteractive (3C), a leading provider of mobile consumer engagement solutions to the retail industry, announced Steve Largent, former president and CEO of CTIA, past U.S. Congressman and Pro Football Hall of Fame Member has been appointed to its board of directors.
“I am proud to join 3Cinteractive’s board. In this role I will be able to work with a host of bright people in two key areas that I am passionate about: inspiring young leaders to become all they can be and discovering new ways that consumers can use mobile to add value to their everyday lives,” said Steve Largent. “I’m looking forward to working with 3Cinteractive’s board and executive team to spread the company’s vision and further strengthen our leadership position in the market by empowering retailers to use mobile to develop deeper, more valuable relationships with their consumers.”
“Steve is one of the most accomplished individuals I know and we are proud that he has committed to join our board,” said John Duffy, 3Cinteractive’s CEO. “Steve’s depth of relationships and broad set of experiences will prove invaluable as 3Cinteractive continues to leverage our expertise in mobile consumer engagement to help retailers seamlessly merge the digital and physical worlds in ways that meet the needs of their consumers.”
Duffy added, “On behalf of our clients, we currently have millions of retail consumers under management in our multichannel platform. Steve’s unique knowledge of the mobile industry will add an additional layer of expertise to our team that will be critical as we accelerate the execution of our vision to deliver mobile consumer engagement that drives measurable results in the areas of lift and loyalty for the world’s top retailers.”
Few professional athletes have been able to match the tremendous success both on and off the field of Steve Largent. Following a Hall of Fame professional football career as one of the game’s most outstanding pass catchers, Steve owned his own advertising and marketing consulting firm, working with numerous Fortune 500 companies around the country.
Steve also served over seven years as a member of the United States Congress, representing the First Congressional District. He was the vice-chairman of the Energy and Air Quality Subcommittee and also served on the Telecommunications Subcommittee, the Oversight and Investigations Subcommittee and the Environment and Hazardous Materials Subcommittee.
After leaving Congress, Steve helped usher in the era of wireless, leading one of the world’s most influential trade organizations. Serving as president and CEO of CTIA - The Wireless Association until his retirement in June of 2014, he was a successful advocate and championed the wireless industry during its time of great growth. Steve is married to his high school sweetheart, Terry, and they have four children and eight grandchildren.
3Cinteractive (3C) empowers leading brands and retailers to develop deeper, more valuable relationships with their consumers. Leveraging 3C’s expertise connecting mobile to business results and its Switchblade™ platform’s multichannel capabilities—including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—marketers can deliver timely, relevant engagement at the consumers’ moment of need.
3C is headquartered in Boca Raton, FL with offices in Eugene, OR and Montevideo, UY and is a long-standing member of the CTIA and Mobile Marketing Association. To learn more, visit http://www.3Cinteractive.com.