B2 Interactive Acquires Storage.com

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B2 Interactive has purchased http://www.Storage.com including the domain name, intellectual property, and any ongoing business operations. Financial terms of the transaction were not disclosed.

After several years of involvement in the operation of Storage.com as a vendor of various services and more recently as the licensing, marketing, and development partner for the website, B² Interactive, based in Omaha, Neb., has purchased Storage.com from Self Storage Co., a subsidiary of Extra Space Management, Inc. The transaction includes the purchase of various domain names, including Storage.com, all intellectual property, and ongoing business concerns of the site. Financial terms of the transaction are not being disclosed.

B² Interactive’s founders have a long history of providing online marketing services to the self storage industry, dating back to 1998 when co-founder Bill Hipsher built the first online directory for the industry. Hipsher’s partner and co-founder, Brandon Taylor, has been developing websites for the storage industry, including websites for large and small operators, since the early 2000s. The B² Interactive team includes both storage and digital marketing professionals that have histories in providing online marketing services to the self storage industry for more than a decade.

The website and domain will be entirely owned and operated by B² Interactive with the company’s headquarters located in Omaha, Neb. B² Interactive has added more than 80 employees since 2012. The company serves the digital marketing needs of the self storage industry through its self storage websites while also providing marketing, SEO and web development services to hundreds of other local, regional and national firms through their digital marketing agencies.

“The last 17 years have led to this opportunity,” said Hipsher. “As a company, we have worked diligently over the last few years to build a team that can execute on a vision that we have had for Storage.com for a very long time. There were limits as to how far our teams could go in executing our vision for Storage.com without owning the domain name and business interests of the site. With this acquisition we can confidently say that we are poised to successfully develop Storage.com in a way that provides real value to self storage owners."

Storage.com will release plans for improvements and additional services in the coming weeks. “Storage.com is meant to be more than just an online marketplace for the storage industry,” said Taylor. “We are excited to continue building out services that benefit a storage owner’s online marketing efforts in the same way we provide services to our agency clients.”

The storage facilities using Storage.com services will see no changes nor disruptions to service as a result of the transaction. The team operating Storage.com will remain intact, and all clients will continue to have the same client support resources they have come to know over the last decade. B² Interactive will also continue to operate the other self storage related websites that the firm has operated for many years including USstoragesearch.com and StorageUnit.com.

Storage consumers who have rented self storage units on Storage.com will see no changes to those rentals either. Consumers will continue to be able to search for current deals and pricing on available self storage units from facilities across the United States and rent self storage units online at Storage.com.

About Storage.com

Storage.com helps storage facilities, large or small, compete more effectively in the online marketplace by providing industry proven digital marketing solutions. Storage.com features software integrations with most self storage property management systems and provides easy-to-use online inventory management tools for facilities, allowing storage consumers to find and rent storage units from real-time availability. For more information, visit Storage.com.

About B² Interactive & Hurrdat Social Media

B² Interactive was founded in 2012, purchased Hurrdat Social Media in 2014, and purchased Storage.com in 2015. B² Interactive provides local, regional, and national clients with Digital Marketing, SEO, and Website Development services. The companies together employ more than 80 people in Nebraska and have won multiple awards for their business efforts, company culture, and clients’ campaigns. For more information, visit b2interactive.com.

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