StoreLocal Releases White Paper on Self Storage Industry Evolution and Adaptation

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Recent technological changes in the self-storage industry have left many operators unprepared to meet new consumer expectations. StoreLocal's latest white paper explores the possible commoditization caused by the new technology, past phases that created today's environment and strategies operators can use to adapt and differentiate their companies.

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StoreLocal is the United States' first nationwide self storage co-op.

StoreLocal, the first nationwide self-storage cooperative, released a white paper today covering the history and current technological landscape of the self-storage industry. Included in the white paper are the results of a four year study of Real Estate Investment Trust (REIT) advantages and venture capital disruptions. The white paper, titled “Cabs, Corn and Cubes: What’s Next in the Evolution of the Self Storage Industry?” gives owners, operators and investors an in-depth look at the transitional periods that have created the current market landscape.

More than just an informational piece, “Cabs, Corn and Cubes” provides owners with strategies they can use to stay successful in the self-storage industry long term. Subjects include adapting to changing consumer expectations, investing in technology and joining an organization that provides scale along with many others.

“StoreLocal is a transparent operation and we wanted to share what we’ve learned during the last four years with the industry,” said StoreLocal CEO Lance Watkins. “If the white paper accomplished only a couple things, getting operators to look at renters as customers and technology as an investment, then ultimately we were successful.”

Those interested in downloading the white paper can access it through StoreLocal’s website.

About StoreLocal: StoreLocal is a cooperative of self-storage owners and operators working together to solve industry challenges. Co-Op members leverage existing and new resources to provide solutions for customer acquisition, operational services and technology products, thereby bridging the efficiency gap between the top national operators and .coms.

Questions? Comments? Interested in having a conversation about the storage industry?
Contact StoreLocal CEO Lance Watkins at lance.watkins(at)storelocal(dot)com.

Interested in joining our cooperative of self storage operators?
Chat with StoreLocal Public Relations Director Natalie Bragg at natalie.bragg(at)storelocal(dot)com.

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Peter Soto

Natalie Bragg
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