Lombard, IL (PRWEB) April 11, 2014
Stevens & Tate Marketing was honored for its outstanding creative work again this year, receiving two International Davey Awards for Business-to-Consumer Integrated Campaigns—both within the food/grocery retail industry.
The advertising agency was recognized with Silver Davey awards for Integrated Campaigns developed for Strack & Van Til Food Market, an independent grocery chain based in Northwest Indiana.
According to Dan Gartlan, president of Stevens & Tate Marketing, the winning “What kind of food shopper are you?“ campaign was created to address the changing habits of today’s grocery and retail shoppers. “Compared to years ago, shopper loyalty is down,” Gartlan said. “The ‘shopper’ campaign taps into consumers’ diverse shopping modes, and reminds them that Strack & Van Til is a good solution for all their needs.”
The wide-reaching marketing efforts of the ‘shopper’ campaign include various executions spanning print posters, radio and broadcast TV spots, outdoor billboards, social media, Interactive and Facebook ads, emails, YouTube videos, and a dedicated Microsite. Specific messages were crafted to resonate with a variety of different audiences and psychographics, and were targeted by geographic area, time of day (for digital billboards and online ads), and other key elements.
“In a highly competitive marketplace, standing out from the everyday and influencing shoppers to act is critical,” Gartlan expressed. “By highlighting recognizable behaviors or attitudes that make shoppers unique, and tying them back to a direct Strack & Van Til advantage, these ads present an entirely new platform that succeed in getting attention and triggering response,” he continued. With the overarching theme “No matter what kind of food shopper you are, you can shop YOUR way, at Strack & Van Til,” the campaign also offers virtually endless opportunities to expand and evolve into the future—another reason it was recognized with a Davey Award this year.
The second campaign that won a Silver Davey for Stevens & Tate was for “Get Fresh”—an earlier marketing program supporting Strack & Van Til’s overarching branding message of “Built Around You.” This included print, signage, in-store promotions, door/window clings, flyers/FSIs and handouts, grocery bags, department stickers and out-of-home media including radio, TV, online and outdoor—all focused on showcasing the high-quality, dependable freshness that Strack & Van Til offers all around the store.
Stevens & Tate has been working with the grocer for a few years, consistently demonstrating the ability to create engaging and memorable marketing that builds brand awareness, attracts new customers, educates on competitive advantages, and strengthens existing store loyalty. To learn more about the winning campaigns, visit the Stevens & Tate website.
Mark Beebe, creative director and partner at Stevens & Tate Marketing, said, “Our entire team is proud that we continue to be recognized for the level of work that we produce for our clients. It is a privilege to partner with clients like Strack & Van Til who understand the value of solid creative thinking combined with on-strategy execution.” He continued, “The fact that we can create award-winning campaigns that also create measurable results for the client and help them achieve their goals—that is the ultimate reward.”
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within food/grocery, retail, business-to-business, real estate, travel/tourism, business-to-business, healthcare, and senior living industries. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.
The annual International Davey Awards honor the achievements of smaller firms with big ideas, who make a powerful impact with breakthrough creative for their clients. For 2013, there were more than 50,000 entries, which were judged by leading industry professionals through the International Academy of the Visual Arts. Learn more about the Davey Awards here.