Strategic Five Marketing See Brands Abandon Internal Marketing Teams Following Poor Results

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A new survey from Online Marketing Institute reveals only 8% of brands believe their marketing team is strong. Strategic Five Marketing suggest more businesses are looking to outsourced marketing agencies following the lack of confidence in internal teams.

Strategic Five Marketing
We don’t just acquire customers for our clients; we also help brand development and awareness

In a new survey from Online Marketing Institute, it was confirmed that the majority of brands value the importance of digital marketing; however only 8% of those surveyed claimed to have marketing teams strong enough across all digital marketing channels. The study revealed 67% of large enterprises said they were in need of applicants with three to five years of digital marketing experience.

Digital marketing is only one section of the marketing umbrella. There are many different types of marketing strategies that a business may choose; for example, B2B (business marketing), behavioural marketing, mobile marketing and sports marketing to name but a few. Strategic Five Marketing is an outsourced direct marketing firm that focuses on customer acquisition on behalf of their clients. From the results of this study, and through observing how customers are changing the way they shop for products and services, Strategic Five Marketing are seeing more and more brands abandon internal marketing teams. They are seeking to outsource business functions to firms such as Strategic Five Marketing due to the expertise a specialised firm can bring.

About Strategic Five Marketing:

‘Here at Strategic Five Marketing, we don’t just acquire customers for our clients; we also help brand development and awareness. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market,’ said a spokesperson for the firm.

Strategic Five Marketing claims many reasons why direct marketing campaigns are effective. Firstly, it is measurable for both the sales force and the clients. Secondly it is cost effective for clients and at the same time, gains sales at a faster rate than any other form of marketing. Direct marketing includes tangible offers – this provides customers with a sense of urgency to respond within a certain period of time, allowing clients to keep better tabs on campaigns and see results faster.

Increasing numbers of businesses are outsourcing sales and marketing functions to specialist firms such as Strategic Five Marketing. This is because the firm’s clients rely on their constant ability to monitor and develop products and services to stay competitive on the market. Strategic Five Marketing is able to track their clients’ products and sales from beginning to end along with monitoring the quality and retention of customers; incase improvements need to be made.

Strategic Five Marketing acquire all customers for their clients on a face to face basis. Interacting using face to face strategies provides customers with a tailored and unique interaction, allowing them to feel comfortable asking questions and to know they are receiving an honest answer which provides a great experience. Unlike digital marketing, face to face direct marketing firms such as Strategic Five Marketing receive instant feedback on the product or service being marketed. Strategic Five Marketing can then invest this feedback straight back into improving the quality of the service that they provide for their clients to ensure customer satisfaction, retention rates and loyalty are maintained at a high level.

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Ben Lambert
since: 03/2012
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Strategic Five Marketing
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