Pure-play Internet brands, in particular, are increasing their audio spot load, and corresponding in-stream inventory is forecast at a forward CAGR of 39% (2013 – 2016)
Dallas, TX (PRWEB) August 16, 2013
Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016 report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding revenue. In-house sales, rep firms, ad networks, ad trafficking platforms and RTBs are playing important roles in clearing media. Ad supported hours are projected to deliver 61.9% of sector revenue in 2013, with in-stream audio billings (paired with a display box) taking a 49.5% share of total media spend, weighted toward national buyers.
This latest research report (http://www.reportsnreports.com/reports/267360-streaming-radio-curated-station-and-track-play-music-listening-hours-and-revenue-analytics-2013-2016.html ) says in-stream audio inventory allocated across desktop and mobile platforms grew at a CAGR of 37% (2003 – 2012). Exploitation of the audio avail is a priority for ad supported programmers. Pure-play Internet brands, in particular, are increasing their audio spot load, and corresponding in-stream inventory is forecast at a forward CAGR of 39% (2013 – 2016). Total ad supported listening hours are projected to increase 79% in 2013 to 28.6 billion. In-stream audio is presently sold against 21.9 billion programming hours, including terrestrial broadcast extensions. Video billings frame 14.6% of total media spend. AOL’s Shoutcast platform is monetizing pre-roll video and display inventory.
As listening hours have ramped, streaming and user-directed music services are scaling up ad sales operations and subscriber acquisition efforts aimed at closing the gap between rising audience demand--spurred on in large measure by mobile access--and revenue. Hybrid offerings like Pandora, Spotify and Slacker are achieving success capturing advertising and subscription revenues. Subscription services, including RDIO and Rhapsody, host large libraries appealing to proactive listeners, and like their ad-supported counterparts, funnel significant licensing coin into record label treasuries.
Buy a copy of the report Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 – 2016 at http://www.reportsnreports.com/Purchase.aspx?name=267360 .
Table of Contents for this report include (partial listed below):
Mobile Has Completely Recast the Streaming Radio, Track Play and Curated Station Market
The Mobile Platform is Contributing Significantly to a Listening, Audience Reach, Business Model, Revenue and Royalty Payment Scale
Digital Music Radio/Curated Station and Song Play Library Size: 2013
Digital Streaming Music Radio and Track Play Listening Hour Growth History and Forecast: 2004 - 2016
Digital Streaming Music Radio and Songplay Listening Hour Comparison: 2004-2012
Ad Supported Listening Hours: 2005 - 2016
Shoutcast Emerges as an Ad-Supported Platform: Display and Video Inventory Rolled Out in 2012
Monthly Ad Supported Listening Hour Comparison: 2005 - 2016
Pandora Listening Hours Increased 97.4% during Calendar Year 2012
Pandora Listening Hours: 2011 - 2012
Shoutcast Delivered over 6 Billion Listening Hours in 2012: Commences Monetizing with Ad-Supported Model
Shoutcast Inventory Formats and Pricing
Shoutcast Listening Hour Growth: Annual Totals 2005 - 2012
76.8% of Ad Supported Listening Hours in 2013 are Monetizing with In-Stream Audio Inventory
Listening Hours Supported by Gateway and In-Stream Audio Advertising: 2005-2016
Digital Music Radio/Track Play Listening Hours: 2012 Streaming Radio Segment by Brand
Digital Music Listening Hours: 2012 Curated Station/Track Play Segment by Brand
Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011
Digital Music Radio, Curated Station and Track Play Annual Hours
Digital Music Radio/Curated Station and Song Play Revenue Analysis
Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services
Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016
Digital Music Rights Payments Estimated at $506 Million in 2012
Digital Music Radio/Track Play Royalty Payment Analysis: 2012
Digital Music Radio/Track Play Royalty Payment Analysis: 2012
Digital Music Radio/Track Play Royalty Payment Analysis: 2013
Pandora’s Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014
Pandora Revenue Analysis: 2009 - 2014
Digital Music and Track Play Subs Forecast to Increase by 40% in 2013
Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003-2016
Subscription Digital Music Radio/Song Play Revenue Analysis by Brand: 2003-2013
Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003-2013
Double-Digital Growth Rates For Ad-Supported Digital Music Services through 2016
Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003-2016
Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016
Complete report “Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016” available at http://www.reportsnreports.com/reports/267360-streaming-radio-curated-station-and-track-play-music-listening-hours-and-revenue-analytics-2013-2016.html .
You may also be interested in similar other reports available with us:
Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016 at http://www.reportsnreports.com/reports/257325-digital-pre-roll-and-in-stream-video-avails-2013-2016.html .
Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics at http://www.reportsnreports.com/reports/239040-digital-video-views-2012-2015-site-brand-category-share-and-platform-analytic.html .
ReportsnReports.com is an online market research reports library of 350,000+ in-depth studies of over 5000 micro markets.