Content Marketing Agency Stryde Acquires Fit Marketing

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Two fast-growing, Utah-based marketing agencies, Stryde and Fit Marketing, join forces to create one topnotch digital marketing firm.

We’re always looking for ways to elevate our organization and level of service for clients. It made perfect sense to team up with Fit, their team and their clients, and we are excited about what the future holds for Stryde.

Stryde, an innovative content marketing company in Salt Lake City, announced today that it has acquired Lehi, Utah-based Fit Marketing. The acquisition combines two driven teams into one topnotch content marketing firm.

Founded in 2009 by Owen Fuller, Fit Marketing steadily grew to emerge as a leading inbound marketing agency. In 2012, Dave Bascom joined Fit and helped them evolve from a full-service, CMO-for-hire business model, to a more narrow focus of inbound digital marketing: content, search, social media and video.

Fit launched a series of local marketing education events dubbed Inbound Marketing SLC (IMSLC). At these events, hundreds of business owners and marketers gather to learn from digital marketing experts across diverse disciplines. As part of this merger, Stryde will continue to run the IMSLC events.

Fit was recognized in 2013 and 2014 as one of the fastest growing young companies in Utah by the UVEF 25 Under 5 awards. Fit also joined Stryde as one of Epic Ventures' Hot 100 young companies in Utah in 2014.

Fit's CEO Dave Bascom and founder Owen Fuller will continue working with Stryde as strategic advisors. "I'm thrilled about this merger," Bascom said. "It's a perfect match in many ways. Greg Shuey and the team at Stryde are some of the smartest digital marketers I know. Our companies' cultures and approaches to business are extremely similar. Our teams' strengths complement each other. We're now positioned to better meet the needs of our current and future clients. I know the combined team will accomplish amazing things."

“We’re always looking for ways to elevate our organization and level of service for clients,” said Stryde COO Greg Shuey. “It made perfect sense to team up with Fit, their team and their clients, and we are excited about what the future holds for Stryde.”

Stryde welcomes a core of Fit Marketing’s employees, enhancing Stryde’s capability of providing its customers with the highest level of dedicated service. By combining the various skill sets from everyone involved, Stryde is now able to provide a new level of service, including video creation and promotion, along with its current prolific content repertoire.

About Stryde

Stryde specializes in quality content creation, distribution and promotion. Their offering helps companies create brand awareness, increase website traffic, generate qualified leads, shorten sales cycles and engage and retain customers.

Stryde’s client portfolio includes Sports Illustrated, Henry Schein, Signs.com, LANDESK, The Church of Jesus Christ of Latter-day Saints, and many others.

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Greg Shuey
Stryde
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